Active Goals Overview
- Filter on campaign and goal name.
- Sort on goal priority, campaign name, goal name, goal start and end date, and booked events. By default, the Active Goals list is sorted by end date in descending order, showing goals with the latest end date at the top, but you can click on any of these columns to sort by that column and in the order you want.
- Visit the campaign the goal belongs to.
When you open the Goals Overview from the menu (), you see the following interface:
Parts of the Goals Overview
|1||Filter||Click on the sliders icon to search the active goals by campaign
or goal name.
|2||Goal priority||Also referred to as prio, defines the importance of the
goals picked for delivery on a scale from 1 to 10, where 1 is the
most important. Pulse makes sure all goals with priority 1 are
delivering according to schedule first. Then it focuses on priority
2 goals, then priority 3, and so on. Setting the priority at goal
level overrides any global or campaign priority settings. If you do
not set the priority on goal level, it inherits the campaign
Note: The Pulse Distribution Engine always makes sure a Share of Voice goal is delivering according to schedule, before any other goal type has a chance of getting selected, no matter which priority you set for those goals.
|3||Campaign and goal name||The name of the goal and the campaign it belongs to. You can click on the campaign name to view it in the Campaigns Overview page.|
|4||Goal duration||The start and end date of the goal, displayed based on the account's time zone.|
|5||Goal delivery information||This part provides you with the following information:
Note: The Pulse Distribution Engine looks at delivery goal types when deciding from which goal to select an ad and in what order. For more information, refer to Pulse Distribution and Prioritisation Rules. For more detailed documentation around Pulse Ad Decisioning, please contact your Account Manager.
|6||Goal forecast||A forecast is a prediction of future conditions based on past and
present data. The goal forecast shows the percentage of the delivery
target that the goal is actually forecast to deliver, where
applicable. You can use this information to take proactive measures
when your goals are not forecast to reach their target. You can
compare this to the delivered percentage of booked events, up to the
current point in time, by hovering over the number of delivered
Forecast is not available, and marked N/A, for:
The success of the delivery is visualised with different colours for different percent ranges: