Ad Insertion Policies

Note: If you are using the new Insertion Policy feature, please refer to Insertion Policies, Insertion Policies Interface Overview, and Create Insertion Policy.

What is an Insertion Policy?

An insertion policy defines the foundation for your ad serving settings, enabling you to specify:
  • the allowed ad formats
  • the number of linear ads in breaks (pre-, mid-, post-, and seek-rolls)
  • the duration of the ad break (time based breaks)
  • the minimum time between linear ads
  • the frequency and behaviour of non-linear ads in breaks (overlays)
  • the skip ad button behaviour

You can configure a unique ad insertion policy on any category of your content from within Pulse to control the ad serving down to individual content level. The settings for a category are propagated to all sub-categories, but you can choose to override these settings on any sub-level. The ad insertion policies are flexible and can also be applied to devices and content play length. If you want to boost or limit the ad serving on specific devices, you can customise that. You can have individual ad insertion policies for long and short video, making it easy to optimise ad load for long or short form to take into account user behaviour around the content type.

Configure an Insertion Policy

Note: Sponsor goals act within their own sponsor break, which means that the insertion policy settings do not affect sponsor goals, with the exception of the Time based frequency cap setting, and possibly the Time based break settings.
  1. Click on the insertion policy (cogwheel) icon, or choose Ad Insertion Policy Settings from the desired category's menu. The following page opens up:

    Ad insertion policies page

  2. Device containers: choose a device container from the list to configure ad insertion policies for a specific device container you want to target.
    Note: Insertion policies are not inherited across devices.
  3. Override parent policies: activate the button to be able to configure the insertion policy, otherwise all the settings are greyed out. The settings for a category are inherited to all subcategories, but you can choose to override these settings on any sub‐level by activating this button.
  4. Use different insertion policy for short/long form content: enable if you want to use different insertion policies for short and long form content. If you do not activate the button, it defaults to short form insertion policy.
  5. Spot settings:
    1. Enable or disable interactive and/or standard spot ad formats.
    2. Time-based Frequency Cap: select the minimum number of minutes that have to pass before any linear ad can be shown to a viewer again. You can select from a time range of zero to 10 minutes, or set it to 20, 30, 40, 50, or 60 minutes.
      Note: Sponsor goals are also affected by this cap.
    3. Skip Ad Button: select whether to show the skip ad button always, after first unique view, or never.
      1. Always: selecting this option allows you to set the amount of seconds, or the percentage of the ad, after which the skip button appears.
      2. After first unique view: selecting this option allows you to:
        1. Set the amount of seconds, or the percentage of the ad, after which the skip button appears.
        2. Reset view count after a certain time period. You can choose to reset on a scale from 1 to 48 hours.
      3. Never: selecting this option means that the skip button never appears.
        Note: Campaigns, goals, and ads inherit the skip button settings defined in the insertion policy. You can override these settings on campaign, goal, or ad level. For more information, see Override Skip Ad Button Settings.
    4. Pre-roll, Mid-roll, Post-roll, and Seek-roll: pre-roll, mid-roll, post-roll, and seek-roll ads are disabled by default. If enabled:
      1. Configure position based breaks by selecting the maximum number of ad positions for each ad format per ad break. You can select from a range of 1 to 50 ad positions per ad break.
      2. Configure time based breaks by selecting to limit break duration and entering the maximum amount of seconds you want the ad break to last. For time based breaks, both maximum duration and maximum number of ad positions have to be specified. The ad break ends when it reaches the specified duration, or when all its slots are filled, whichever happens first.
        The limitations of using time based breaks are:
        • It guarantees that ad breaks are not longer than the time you set, but it does not guarantee the complete duration limit is filled with ads.
        • Ads that are too long (exceed the defined duration limit of the break) are not eligible for time based breaks and will not get selected.
        • The forecasting engine cannot always take time based breaks into account. For campaign simulations, we assume the goal always 'fits' within a time-limited break. Depending on the length of ads used in an actual campaign, the forecast could appear to show more available impressions than the campaign can actually deliver in a time-limited break.
        • You have to specify the estimated duration of third party and IPTV ads to make them eligible for time based breaks. If the ad exceeds the duration limit of the break, it will not get selected.
        • RTB ads are never eligible for selection because Pulse does not know their duration in advance nor can it be estimated.
        Note: This feature needs to be enabled for your account. Contact your Account Manager if you want to use time based breaks.

        Time based breaks may also affect sponsor ads, in case sponsor ads are included in time based breaks according to your account settings.

        For example, you set up a mid-roll insertion policy with a maximum duration of 80 seconds and maximum four ad positions. According to the time based break functionality, the ad break ends when it reaches the specified duration, or when all its positions are filled, whichever happens first. In case you have the sponsor ads included in the time based breaks, then the number of mid-roll ad positions is unaffected, but the maximum duration now also includes the duration of the sponsor ad being shown and the sponsor ad is always selected first.

        Assume you have four mid-roll ads which are all 20 seconds long and qualify for selection. You also have a sponsor goal with a mid-roll ad that is 30 seconds long and qualifies for selection. According to the example insertion policy above, the mid-roll ad break is filled with the eligible 30 second sponsor ad first and two of the 20 second long mid-roll ads next (30s + 20s +20s ≤ 80s). If the four eligible mid-roll ads were 10 seconds long each, then they would all be selected for the mid-roll ad break together with the sponsor ad (30s + 4 x 10s ≤ 80s), and the mid-roll ad break would effectively contain five ads in this case.

        If you would like this setting enabled or to get the status of this setting, contact your Account Manager.

      3. (Seek-roll only) Configure the minimum number of seek events that are needed to trigger a seek-roll break, from a range of 1 to 25 seek events.
    5. Ad Selector Ads: ad selector ads allow the viewer to select which advert they want to watch, with a range of 2 to 6 different adverts to choose from.
      1. Max number of ads: select the maximum number of ads on a scale from 2 to 6, or use default spot settings.
      2. Begin playback automatically after: enter the amount of seconds after which playback begins automatically.
  6. Pause ad Settings: enable or disable Pause ad functionality.
  7. In-Stream Overlay settings:
    1. Enable or disable the delivery of overlay ads.
    2. First insertion: the time when the first overlay impression appears. Choose on a scale from 5 to 60 seconds. The default setting is 20 seconds.
    3. Display for: the amount of time the overlay is visible before hiding it automatically. Choose on a scale from 5 to 30 seconds. The default setting is 15 seconds.
    4. New overlay every: the number of minutes that need to pass before a new overlay impression appears. Choose on a scale from 1 to 10 minutes. The default setting is 4 minutes.
  8. Click Save Insertion Policies.

Override Skip Ad Button Settings

There are some occasions when an advertiser does not want their ad to be skippable, so you need to override the insertion policy skip button setting by changing the skippable setting on the campaign, goal, or ad level. Find the option as shown below:

Campaign overview

Campaign Skippable Setting

Goal overview

Goal Skippable Setting

Ad overview

Ad Skippable Setting

Double-click the pen icon. A pop up window opens up:

Skip ad settings pop up
Select Override parent settings and configure the settings as you want. The skippable column displays a different value based on the settings you enabled:
Value Description
Inherits Inherits settings from parent.
Yes Overrides parent settings and is set to either:
  • always be skippable, or
  • skippable after first unique view.
No Overrides parent settings and is set to never be skippable.
Note: If you edit the settings for a campaign, all the goals and ads in that campaign inherit the campaign settings unless you have edited the settings for the individual goals or ads. The same is true for ads within a goal.