After you save the new ad, you see it in the Goal overview under Ads. Click on it to expand the Ad overview:
Parts of the ad overview
|1||Ad information||Basic information about the ad. Double-clicking the pen icon gives you the option to edit.|
|2||On/Off button||If you have uploaded a creative, the ad is turned on automatically. Always check if the ad is active before you launch the campaign.|
|3||Ad menu||Clicking the ad menu gives you the following options:
|4||VAST||Click here to export the VAST URL for ad calls on this ad when using Pulse as a third-party ad server or for testing purposes. This is available when VAST URLs to campaign, goals, and ads functionality is enabled for your account and VAST is enabled for your campaign. For more information, see Pulse as Third-Party Ad Server.|
|5||Ad performance chart||When the campaign is launched and has gathered data, you see a chart showing the amount of impressions and click-throughs for an ad during a certain time period. Hovering over the bars gives you detailed information. Hide the performance chart by clicking this field.|
|6||Performance chart menu||Click the menu to choose a time period for which you want to get performance data. You can get data from yesterday, last week, last month, or since start. The data can be presented by hour, day or week, depending on the selected period.|
|7||Export||When the campaign is launched and has gathered data, clicking the button opens a new window with a table overview of the performance chart data.|
|8||Ad metrics and settings||
Short overview of some of the most important metrics and the possibility to edit the Skippable setting. Double-click the pen icon to edit. This allows you to configure the skip button behaviour for this ad to be different from the behaviour defined on goal level, otherwise it is inherited. For more information, see Override skip ad button settings.
In the Completion field, click the magnifying glass icon for more details.
|9||Description||Double-click the pen icon to enter a description of the ad, or edit an existing description.|
|10||Preview and edit options||By clicking on the tabs you can:
|11||Asset link||Clicking on the link automatically downloads the media files.|
|12||Destination URL||The URL of the destination page, which is triggered when the ad is clicked.|
|13||External Tracking||If you added an external tracking pixel, you see the information here, including the event which triggers the external pixel tracker and the URL for the external pixel tracker.|
Ad weight is used to choose how often to pick a specific ad after the goal has already been picked. Weight is applied within individual ad formats on a single goal. Ads have two kinds of weights: explicit weights and proportional split (no weight set). If there are multiple ads of the same ad format in one goal, they take an even share of the impressions by default, meaning they split the weight proportionally and have an equal chance of getting selected. If you assign an explicit weight to one of the ads because it needs to run more frequently, then that ad has a better chance of getting selected.
All ads with proportional split share the remaining weight (100% - explicit weights). This means that explicitly setting the weight of an ad affects the weight of other ads that have proportional split.
Example: You have 2 pre-roll ads with no weight set. You add a third pre-roll ad with weight 50%. The two previously added ads will now have 25% weight each (they automatically split the remaining 50%).
Duplicate ad to goals
Duplicate ad to goals is used to duplicate an ad to one or more goals within its campaign, including the goal it already belongs to. After selecting the menu option, another window opens where you can enter a new name for the ad and select the goals where you want to duplicate the ad. Only goals that have not ended are displayed for selection.
The duplicated ad is turned off by default and inherits all properties from the original ad, except for Start date, which is inherited from the goal the ad is copied to.