Add New Campaign
- Open Campaigns from the menu ().
Click the Add new campaign button found below the list of
A new page opens up:
Fill in the following fields:
- Campaign name: enter the name of the campaign.
Advertiser: enter the name of the advertiser. Available
advertisers are suggested as you start typing, or you can enter a new
Note: For a programmatic campaign, we suggest entering "SSP".
- Brand (optional): enter the name of the brand. Available brands are suggested as you start typing, or you can enter a new brand name.
- Agency (optional): enter the name of the agency. Available agencies are suggested as you start typing, or you can enter a new agency name.
- Description (optional): add a description of your campaign for your own internal reference. Enter any notes you may have for yourself or your colleagues.
Campaign Priority and Delivery Mode:
- Campaign priority: this signals the campaign's importance to deliver on time in relation to other campaigns. The default is 5, on a scale from 1 to 10, where 1 is the most important. Setting the priority on campaign level overrides the global setting, otherwise it is inherited. For more information, refer to Priority.
- Campaign frontload factor: this ensures that the campaign delivers a fixed percentage of impressions as fast as possible and that it delivers the remaining impressions evenly over time. The default value is 30%, on a scale from 0 to 100%, where 0% means 'evenly over campaign period' and 100% means 'as fast as possible'. Setting the frontload on campaign level overrides the global setting, otherwise it is inherited. For more information, refer to Frontload.
- VAST enabled (optional): decide whether or not campaign ads should be served to 3rd party video players through the VAST standard. Check the box to enable VAST.
This expands the Campaign overview where you can configure additional campaign properties, as explained in Campaign Overview.