Add targeting rules

This page explains how to add and remove the different targeting rules. To understand the effect of the added rules, or how to ignore (override) the parent rules, see Apply and ignore targeting rules.

Content targeting

  1. Expand the tab. You see two options.
    1. Include: the campaign/goal is delivered to all players sending any category/share alias that corresponds to the chosen content category.
    2. Exclude: the campaign/goal is never delivered to a player sending any category/share alias that corresponds to the chosen content category.
  2. Click the desired option. The Select content to include page opens up.
  3. Select the box next to the desired content categories. You can expand the category tree by clicking the folder icon (Folder icon). The selected categories appear below under Selected Content.
  4. Click Save.
Note: Exclude settings always override include settings. If a content category is both included and excluded, this results in the campaign/goal not being delivered on that category.

Tag targeting

  1. Expand the tab. You see three options.
    1. All of: Pulse picks the campaign/goal as long as all of the tags configured in your targeting are included among the tags in the ad request.
    2. At least one of: Pulse picks the campaign/goal as long as any of the tags configured in your targeting are included among the tags in the ad request.
    3. None of: Pulse picks the campaign/goal as long as none of the tags configured in your targeting are included among the tags in the ad request.
  2. Click the desired option. The Add tag rules page opens up.
  3. Enter the desired tag or content partner name. It appears in the search results.
  4. Select the tag or content partner from the search results. It appears under Selected tags. To add another tag, repeat steps 3 and 4.
  5. Click Save.

Geotargeting

Note: Metro area targeting is not enabled by default. Please contact your Account Manager if you want to use this feature.
  1. Expand the tab. You see two options.
    1. Allow viewers from: define in which countries/regions/cities/metro areas you want to allow your campaign/goal.
    2. Deny viewers from: define in which countries/regions/cities/metro areas you do not want to allow your campaign/goal.
  2. Click the desired option. The Add location rules page opens.
  3. Start typing the name of the desired country, region, city, or metro area and a list appears in search results. You can also search metro areas by entering the metro area code.
  4. Select the country, region, city, or metro area from the search results. It appears under Selected locations. To add another country, region, city, or metro area, repeat steps 3 and 4.
    Note: For some names there is the option of adding it both as country and region. Doing this might cause problems with the geo lookup service used to identify what geo location an end user is from. Therefore, choose only country OR region, if the two are named the same.
  5. Click Save.
Note: If you leave both options empty, all countries are allowed to view your ads.

Frequency capping

  1. Expand the tab.
  2. Click the New frequency capping rule option. The Add frequency rules page opens up.
  3. Insert the maximum number of ad impressions that you want to allow during a certain time period.
  4. Select the time period during which the user is allowed to see the defined number of ad impressions, as applicable based on the targeting rule level. See table below for more information and examples.
  5. Click Save.
Note: If you want to create a combination of frequency capping rules, for example five impressions per day, but max two impressions per hour, repeat the steps to set another frequency capping rule.
Time period Global rule Campaign rule Goal rule Example
5 minutes Every 5 minutes, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every 5 minutes, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every 5 minutes, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 1 impression from your entire account/specific campaign/specific goal every 5 minutes.
10 minutes Every 10 minutes, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every 10 minutes, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every 10 minutes, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 2 impression from your entire account/specific campaign/specific goal every 10 minutes.
15 minutes Every 15 minutes, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every 15 minutes, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every 15 minutes, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 3 impression from your entire account/specific campaign/specific goal every 15 minutes.
30 minutes Every 30 minutes, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every 30 minutes, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every 30 minutes, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 4 impressions from your entire account/specific campaign/specific goal every 30 minutes.
Hour Every hour, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every hour, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every hour, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 5 impressions from your entire account/specific campaign/specific goal every hour.
Day Every day, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every day, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every day, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 7 impressions from your entire account/specific campaign/specific goal every day.
Week Every week, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every week, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every week, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 15 impressions from your entire account/specific campaign/specific goal every week.
Month Every month, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every month, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every month, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 30 impressions from your entire account/specific campaign/specific goal every month.
Goal lifetime N/A N/A During a goal's lifetime, allow X amount of ad impressions from that goal for each viewer. A viewer can see 50 impressions from a specific goal during its lifetime.
Campaign lifetime N/A During a campaign's lifetime, allow X amount of ad impressions from that campaign (and all its goals) for each viewer. N/A A viewer can see 100 impressions from a specific campaign during its lifetime.
Note:
  • If you link or import targeting templates on goal level, then the explanations for Goal rule in the table above apply. Even though there is no Goal lifetime option in targeting templates, when you link or import a targeting template with the Campaign lifetime option on goal level, it means the same as Goal lifetime.
  • If you link or import targeting templates on campaign level, then the explanations for Campaign rule in the table above apply.

Time targeting

Time rules should be set based on the account's time zone.

  1. Expand the tab.
  2. Click the New time rule option. The Add time rules page opens up.
  3. Set restrictions using time and date.
    1. Choose whether the campaign/goal should be Active or Inactive during a certain time period.
    2. Choose the days during which the campaign or goal should be active or inactive. To select more than one day, hold ctrl/cmd while clicking.
    3. Choose the exact time (hours and minutes) between which the campaign or goal should be active or inactive, or check the "Full day" box if you want the campaign or goal to be active or inactive during the whole day.
  4. Click Save.
Note: If you want to create a combination of time rules, repeat the steps to set another time rule.

IP targeting

  1. Expand the tab.
  2. Click the New IP rule option. The Add IP rules page opens up.
  3. Configure the settings.
    1. Select Allow or Deny .
    2. In the IP input, enter one of the three listed options: single IP address, IP range, or use wildcards.
  4. Click Save.
Note: If you want to create a combination of IP rules, repeat the steps to set another IP rule.

Browser/OS targeting

  1. Expand the tab.
  2. Click the New Browser/OS Targeting Rule option. The Add Browser/OS Targeting Rule page opens up.
  3. Configure the settings.
    1. Select Allow or Deny.
    2. Choose the browsers on which you want to allow or deny your campaign or goal. To select multiple browsers, hold ctrl/cmd while clicking.
    3. Choose the operating systems on which you want to allow or deny your campaign/goal. To select multiple operating systems, hold ctrl/cmd while clicking.
  4. Click Save.
Note: If you want to create a combination of Browser/OS Targeting rules, repeat the steps to set another Browser/OS Targeting rule.

Audience targeting

  1. Expand the tab. You see three options.
    1. All of: Pulse picks the campaign/goal as long as all of the audience segments configured in your targeting are targeted by the ad request.
    2. At least one of: Pulse picks the campaign/goal as long as any of the audience segments configured in your targeting are targeted by the ad request.
    3. None of: Pulse picks the campaign/goal as long as none of the audience segments configured in your targeting are targeted by the ad request.
  2. Click on the desired option. The Audience targeting rules page opens up.
  3. Start typing the audience segmentation name in order to select audience segments. For example, type age to see all segments that belong to the age segmentation. It appears in the search results in the format of <segmentation name:segment name>.
  4. Select the audience segment from the search results. To add another audience segment, repeat steps 3 and 4.
  5. Click Save.

For more information, see Pulse Audience Management.

Account custom parameter targeting

  1. Expand the tab. You see two options.
    1. Include: Pulse picks the campaign/goal as long as any of the values configured in your targeting are passed in the account custom parameter in the ad request.
    2. Exclude: Pulse picks the campaign/goal as long as none of the values configured in your targeting are passed in the account custom parameter in the ad request.
  2. Click the desired option. The <Account Custom Parameter> targeting to include page opens up.
  3. Type the desired value and press "Enter" to add it. It shows up under Selected values. To add another account custom parameter value, repeat this step.

    You can add a maximum of 20 values for one account custom paramater. The account custom parameter values cannot contain any spaces or any of the following characters: comma (,), semicolon (;), double quote/quotation mark ("), single quote/apostrophe ('), backslash (\), pipe (|), tilde (~), or ampersand (&).

  4. Click Save.

For more information, see Account custom parameters.

Remove targeting rules

  • To remove all values for a targeting rule, click the delete icon (Remove targeting rule icon) at the end of the line for each targeting rule type.
  • To remove one or more values for the targeting rules that allow multiple values per rule type:
    1. Click the desired line. This opens the "Add rule window".
    2. Click the delete icon (Remove targeting rule icon) next to the values you want to remove.
    3. Click Save.