Add Targeting Rules

Content Targeting

  1. Expand the tab. You see two options:
    1. Include: the campaign/goal is delivered to all players sending any category/share alias that corresponds to the chosen content category
    2. Exclude: the campaign/goal is never delivered to a player sending any category/share alias that corresponds to the chosen content category
  2. Click on the desired option. The Select content to include page opens up.
  3. Select the box next to the desired content category.
  4. Click SAVE.
Note: Exclude settings always override include settings. If a content category is both included and excluded, this results in the campaign/goal not being delivered on that category.

Tag Targeting

  1. Expand the tab. You see three options:
    1. All of: Pulse picks the campaign/goal as long as all of the tags configured in your targeting are included among the tags in the ad request
    2. At least one of: Pulse picks the campaign/goal as long as any of the tags configured in your targeting are included among the tags in the ad request
    3. None of: Pulse picks the campaign/goal as long as none of the tags configured in your targeting are included among the tags in the ad request
  2. Click on the desired option. The Add tag rules page opens up.
  3. Enter the desired tag name. It appears in search results.
  4. Select the tag from the search results. To add another tag, repeat steps 3 and 4.
  5. Click SAVE.

Geotargeting

Note: Metro area targeting is not enabled by default. Please contact your Account Manager if you want to use this feature.
  1. Expand the tab. You see two options:
    1. Allow viewers from: define in which countries/regions/cities/metro areas you want to allow your campaign/goal
    2. Deny viewers from: define in which countries/regions/cities/metro areas you do not want to allow your campaign/goal
  2. Click on the desired option. The Add location rules page opens.
  3. Start typing the name of the desired country, region, city, or metro area and a list appears in search results. You can also search metro areas by entering the metro area code.
    Note: For some names there is the option of adding it both as country and region. Doing this might cause problems with the geo lookup service used to identify what geo location an end user is from. Therefore, choose only country OR region, if the two are named the same.
  4. Select the country, region, city, or metro area from the search results. To add another country, region, city, or metro area, repeat steps 3 and 4.
  5. Click SAVE.
Note: If you leave both options empty, all countries are allowed to view your ads.

Frequency Capping

  1. Expand the tab.
  2. Click on the New frequency capping rule option. The Add frequency rules page opens up.
  3. Insert the maximum number of ad impressions that you want to allow during a certain time period.
  4. Select the time period, as applicable based on the targeting rule level, during which the user is allowed to see the defined number of ad impressions. See table below for more information and examples.
  5. Click SAVE.
Note: If you want to create a combination of capping rules, for example "five impressions per day, but max two impressions per hour", repeat the steps to set another capping rule.
Time period Global rule Campaign rule Goal rule Example
15 minutes Every 15 minutes, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every 15 minutes, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every 15 minutes, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 1 impression from your entire account/specific campaign/specific goal every 15 minutes.
30 minutes Every 30 minutes, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every 30 minutes, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every 30 minutes, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 2 impressions from your entire account/specific campaign/specific goal every 30 minutes.
Hour Every hour, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every hour, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every hour, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 3 impressions from your entire account/specific campaign/specific goal every hour.
Day Every day, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every day, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every day, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 5 impressions from your entire account/specific campaign/specific goal every day.
Week Every week, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every week, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every week, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 10 impressions from your entire account/specific campaign/specific goal every week.
Month Every month, allow X amount of ad impressions from the entire account (all campaigns and goals combined) for each viewer. Every month, allow X amount of ad impressions from a specific campaign (and all its goals) for each viewer. Every month, allow X amount of ad impressions from a specific goal for each viewer. A viewer can see 20 impressions from your entire account/specific campaign/specific goal every month.
Goal lifetime N/A N/A During a goal's lifetime, allow X amount of ad impressions from that goal for each viewer. A viewer can see 25 impressions from a specific goal during its lifetime.
Campaign lifetime N/A During a campaign's lifetime, allow X amount of ad impressions from that campaign (and all its goals) for each viewer. N/A A viewer can see 30 impressions from a specific campaign during its lifetime.

Time of Day/Day of Week Targeting

  1. Expand the tab.
  2. Click on the New time rule option. The Add time rules page opens up.
  3. Set restrictions using time and date:
    1. choose whether the campaign/goal should be active or inactive during a certain time period
    2. choose the day(s) during which the campaign or goal should be active or inactive. To select more than one day, hold ctrl/cmd while clicking on the days
    3. choose the exact time (hours and minutes) between which the campaign or goal should be active or inactive, or check the "Full day" box if you want the campaign or goal to be active or inactive during the whole day
  4. Click SAVE.

IP Targeting

  1. Expand the tab.
  2. Click on the New IP rule option. The Add IP rules page opens up.
  3. Configure the settings:
    1. select allow or deny
    2. In the IP input, enter one of the three listed options: single IP address, IP range, or use wildcards
  4. Click SAVE.

Browser/OS Targeting

  1. Expand the tab.
  2. Click on the New Browser/OS Targeting Rule option. The Add Browser/OS Targeting Rule page opens up.
  3. Configure the settings:
    1. select allow or deny
    2. choose the browser(s) on which you want to allow or deny your campaign or goal. To select multiple browsers, hold ctrl/cmd while clicking on them
    3. choose the operating system(s) on which you want to allow or deny your campaign/goal. To select multiple operating systems, hold ctrl/cmd while clicking on them
  4. Click SAVE.
Note: To remove a targeting rule, click on Remove targeting rule icon at the end of the line.