Analytics

Pulse Analytics consists of three reporting tools, Custom Reporting, Performance Metrics Explorer, and Metamarkets. The reporting tools break down your data into the following parts:
  • Filters: define what part of the data in the data engine is of interest
  • Dimensions: define how to break down the data in the report output
  • Metrics: define the data points that you want to display in the report. Each metric is displayed in a separate column in the final report

Custom Reporting

Pulse Custom Reporting utilises a new framework to allow for much more complex reporting. Instead of pre-aggregating data, reports are scheduled and created on the fly. The result is a big increase in flexibility and range of data with the tradeoff of time to produce the report.

Custom Reporting is used to:
  • Define reports on unaggregated data and pull the report
  • Define complex reports over multiple dimensions and metrics
  • Share static or refreshable reports directly with third parties
  • Retrieve and export reports
When should you use Custom Reporting?
  • For advanced invoicing and reconciliation reporting
  • For monthly financial revenue reports
  • For historical reporting
  • For sharing static or refreshable reports with third parties, for example for billing or progress monitoring purposes
When should you not use Custom Reporting?
  • When analysing and troubleshooting programmatic activity, since bid level granularity from SSP deals and marketplaces is only available in Metamarkets.
  • When you want to monitor the progress of your campaigns, goals and ads in near real-time. For this purpose, the Campaign Management Query APIs (campaign, goal and ad) are available.
Typical use cases
  • Getting advanced reports across all sales channels
  • Reporting on error related events
  • Combining many dimensions and filters
  • Reporting where no predefined report definitions exist
  • Sharing a refreshable report on specific campaigns with relevant advertiser, so they can monitor on their own without needing access to your Pulse account or time from one of your operators

For more information, see Custom Reporting.

Performance Metrics Explorer

Performance Metrics Explorer allows you to quickly and easily retrieve and share near real-time or historical performance data from specific campaigns, with an ingestion delay of only up to one hour. The collected data is presented in the form of time series graphs, broken down by day, and metrics totals. The following performance metrics are available to give you a quick insight into how your campaigns have been doing:
  • Impressions
  • Ad Started
  • Ad 25% Completion
  • Ad 50% Completion
  • Ad 75% Completion
  • Ad Completed
  • Click-throughs

Performance Metrics Explorer UI complements the Campaign Query API, where you can retrieve the same performance metrics totals from your campaigns.

When should you use the Performance Metrics Explorer?
  • For campaign progress monitoring in near real-time, where the view is updated with the latest available numbers every time you filter on the desired active campaigns
  • For visualising the near-real time or historical campaign performance in the form of a time series graph, broken down by day
  • For quick and simple retrieval of near real-time or historical performance metrics totals
  • For sharing the performance view directly with third parties, where the shared view for active campaigns is updated with the latest available numbers every time the share link is accessed or refreshed
When should you not use the Performance Metrics Explorer?
  • For any invoicing and reconciliation reporting
  • For monthly financial revenue reports
  • For complex historical reporting
  • For analysing and troubleshooting programmatic activity, since bid level granularity from SSP deals and marketplaces is only available in Metamarkets
Typical use cases
  • Campaign progress monitoring in near-real time
  • Reporting on performance metrics over time
  • Sharing the active campaigns' performance view with relevant advertisers, so they can monitor on their own without needing access to your Pulse account or time from one of your operators

For more information, see Performance Metrics Explorer.

Metamarkets

Metamarkets is a real-time analytics platform for buyers and sellers of programmatic advertising, with the main focus on auction and post bid level analytics. Metamarkets' technology is based on ingesting real-time or batch feeds of your auction records with nested bid responses, impression records, and clicks. The data is then aggregated and presented to you in form of a dashboard to help you visualize programmatic trends and opportunities and understand what is happening right now and why it is happening.

Programmatic businesses rely on real-time reporting and continuously updated data, where you can quickly and easily get answers, whether you are interested in buyer performance or troubleshooting. Using Metamarkets, you can customise your dashboards according to your own needs, and watch as auctions and bids get executed. Metamarkets provides reports on all programmatic events, complemented with direct impressions to give a better context. You can also:
  • Set alerts to notify you if a metric passes a specific threshold that you define
  • Schedule reports for yourself or others to be delivered by email on a recurring basis; daily, weekly, or monthly
  • Download reports
  • Bookmark reports that you access frequently
When should you use Metamarkets?
  • To analyse programmatic buyer behaviour
  • To analyse deal health and performance
  • To monitor buyer bid rates and prices, to inform holistic sales strategy
When should you not use Metamarkets?
  • For granular analytics on direct campaigns
  • For any invoicing and reconciliation reporting
Typical use cases
  • Understand the performance of programmatic buyers
  • Troubleshoot programmatic problems

For more information, see Metamarkets.