Campaign overview

When you save the basic setup steps for the new campaign, the Campaign overview expands:

Campaign overview

Parts of the Campaign overview

Part Name Description
1 Campaign information Basic information about the campaign. Double-clicking the pen icon gives you the option to edit.
2 On/Off button

All new campaigns are deactivated by default, so that they cannot go live before setup has been completed. When you finish adding goals and ads, you can launch the campaign using the on/off button. Of course, the campaign does not start delivering until it reaches its start date.

Warning: Campaigns set up specifically for live events must never be turned off until the event has finished for at least six hours, because you may lose tracking, and consequently revenue. This could happen in case the delivery/stitching and the tracking of the ads is done through a third-party company and they only trigger the tracking to Pulse in batches. Also, ads may be prefetched in case of live events, but only shown and tracked a long time after they were fetched. To successfully track, the campaign must still be turned on.
3 Campaign menu Campaign menu options. For more information, see below.
4 Campaign performance chart When the campaign is launched and has gathered data, you see a chart showing the amount of impressions and click-throughs for all formats together, or for a specific format, during a certain time period. Hovering over the bars gives you detailed information. Hide the performance chart by clicking this field.
5 Performance chart menu Click the menu to choose a time period for which you want to get performance data. You can get data from yesterday, last week, last month, or since start. The data can be presented by hour, day or week, depending on the selected period.
6 Export When the campaign is launched and has gathered data, clicking the button opens a new window with a table overview of the performance chart data.
7 Campaign metrics Short overview of some of the most important metrics.
8 Campaign settings Overview of the campaign settings that can only be set here. Double-click the pen icon to edit.
  1. Custom campaign ID: add an identifier of your choosing that helps you recognise this item.
  2. Skippable: configure the skip button behavior for all goals and ads within this campaign to be different from the behavior defined in the respective insertion policy, otherwise it is inherited. For more information, see Skip ad button.
  3. Campaign mode:
    1. Normal mode: other campaigns can be displayed in the same content session.
    2. Exclusive mode: the campaign has exclusive rights to the entire content, which means that no other campaign is selected even if there are more slots to fill. Running a campaign as exclusive means that all available ad formats for that campaign are selected and populate the whole session, when that campaign is selected. While the exclusive mode is good for creating a high impact branding opportunity, there is a risk that inventory could be wasted. Also see Impact of exclusive campaign on ad selection for more information on the impact of exclusive campaigns.
  4. Sequence scope: this feature is related to Goal sequencing and explained in Storytelling using goal sequencing.
  5. Global tracking: this feature is enabled by default. You can choose to disable global external tracking for individual campaigns. For more information on global tracking, see Global tracking.
  6. Exclude from forecast: you can choose to exclude a campaign from the Planner forecasting results, for example filler and in-house campaigns. It allows you to see what inventory is available for sale. This does not affect ad delivery.

For more information on the other settings, see Add new campaign.

9 Description Double-click the pen icon to enter a description of the campaign, or edit an existing description.
10 Campaign targeting Expand the Add Targeting Rules tab. Configure targeting rules as explained in Add targeting rules.
11 Add new goal Click the button to add a goal to the current campaign. For more information, see Add new goal.

Campaign menu options

Clicking the menu button opens a pop up window:

Campaign menu
  • Performance report: click here to get a performance report for the campaign. When the campaign is launched and has gathered data, you can:
    1. View a Full report of the campaign consisting of:
      • Campaign Information
      • Campaign Performance Details
      • Campaign Distribution over Time, presented in a performance chart
      • Campaign Performance by Creative
      • Campaign Distribution by Part of Account
      • Campaign Distribution by Content Partner
    2. View a Summary report consisting of:
      • Campaign Information
      • Campaign Performance Details
    3. Download both the full report and the summary report as PDF or Excel.
  • External Report Access: click here to create a new external invitation and grant access to a campaign performance report to people without their own Pulse account.

    Campaign external report access window

    1. Invite: enter the name of the person you want to grant report access to.
    2. To: select whether you want to grant access to a summary report or a detailed (full) report.
    3. For: from the pop up window, select the time period the person should be allowed to access the report.
    4. Click SAVE.
    5. From the invitation menu, click Show access URL.
    6. Copy the external access URL and send it to the contacts you want to share the report with. They are now able to access the report at any time with real-time data. You can monitor the access and revoke it at any time by clicking Revoke external access from the invitation menu.
  • Export VAST URL: export the VAST URL for ad calls on this campaign when using Pulse as a third-party ad server or for testing purposes. This is available when VAST URLs to campaign, goals, and ads functionality is enabled for your account, VAST is enabled for your campaign, and you have configured the ads in the campaign. You need to expand the campaign before trying to export the VAST URL. For more information, see Pulse as third-party ad server.
  • Duplicate campaign:
    • The campaign has the same settings as the original campaign.
    • It contains the same goals and ads as the original campaign.
    • The campaign is automatically inactivated to prevent it from running immediately.
    • The name of the duplicate campaign is set as <original campaign name> - Copy, but can be changed before actually duplicating the campaign.
    • The start date of the campaign can also be changed before duplicating, which means the goals inherit the same start date.
  • Delete campaign: this cannot be undone.