After you save the new goal, you see it in the Campaign overview under Campaign Goals. It says Goals without configured ads because no ads have been added yet. Click on it to expand the Goal overview:
Parts of the Goal overview
Basic information about the goal. Double-clicking the pen icon gives you the option to edit.
Updating the start date of active or upcoming goals to a date and time in the past is not allowed as it affects delivery, and you will not be able to save the change.
|2||Goal menu||Clicking the goal menu gives you three options:
|3||VAST||Click here to export the VAST URL for ad calls on this goal when using Pulse as a third-party ad server or for testing purposes. This is available when VAST URLs to campaign, goals and ads functionality is enabled for your account, VAST is enabled on your campaign, and you have configured the ads in the goal. For more information, see Pulse as third-party ad server.|
|4||Goal performance chart||When the campaign is launched and has gathered data, you see a chart showing the amount of impressions and click-throughs for all formats together, or for a specific format, during a certain time period. Hovering over the bars gives you detailed information. Hide the performance chart by clicking this field.|
|5||Performance chart menu||Click the menu to choose a time period for which you want to get performance data. You can get data from yesterday, last week, last month, or since start. The data can be presented by hour, day or week, depending on the selected period.|
|6||Export||When the campaign is launched and has gathered data, clicking the button opens a new window with a table overview of the goal performance chart data.|
|7||Goal metrics||Short overview of some of the most important metrics. In the Completion field, click the magnifying glass icon for more details.|
|8||Goal settings||Overview of the goal settings that can only be set here.
Double-click the pen icon to edit.
For more information on the other settings, see Add new goal.
|9||Description||Double-click the pen icon to enter a description of the goal or edit an existing description.|
|10||Goal targeting||Expand the Add Targeting Rules tab. Configure targeting rules as explained in Add targeting rules.|
|11||Add new ad||Click the button to add an ad to the current goal. For more information, see Add new ad.|