The Campaigns Overview lists all campaigns and their current performance with real time data. There are three ways Pulse delivers campaign monitoring capabilities:
When you click a notification, a filter is created to show only the relevant campaign in the list of campaigns. For example:
Like the icons in the Campaign Notifications, each campaign and goal in the campaigns list has a status icon. For example:
The following icons are available:
|OK||The campaign or goal is ok.|
|Error||An error is present for the campaign or goal. If you hover over the status icon, a window listing the errors appears.|
|Warning||A warning is present for the campaign or goal. If you hover over the status icon, a window listing the warnings appears.|
|Unavailable||Notifications are currently unavailable for the campaign or goal.
You see this status icon if:
Progress Bar with Projected Delivery
A progress bar with projected delivery is available next to campaigns and their goals. For example:
The progress bar is used to visualise how far a campaign or goal is in their delivery or lifetime, accompanied with a percentage of progress or a lifetime indicator, depending on the type of campaign or goal.
The projected delivery of a campaign or goal is embedded into the progress bar and indicated using signaling colours and tooltips. The information can be used to take proactive measures when campaigns or goals are not forecast to reach their target.
The projected delivery is continuously refreshed through a simulation on the whole account, forecasting up to 100 days into the future. All active campaigns and goals, meaning their lifetime falls within the next 100 days, are taken into account for the projected delivery, whether or not they have been turned on. You also get projected delivery for campaigns that have been turned off or are missing creatives. The simulation expects that at the start of a goal’s lifetime the campaigns are turned on and creatives are uploaded or assigned.
When new information comes into the system, such as changes in traffic or newly booked campaigns, the progress bar updates accordingly. For example, if a large high priority campaign is booked, other campaigns which are running during the same period might not be able to deliver, and the progress bar turns amber.
- Goals with an end date within 100 days from now and one of the following
delivery goal types:
- % Ad Completion (25%, 50%, 75%, and 100%)
- Click throughs
- Share of Voice
- Campaigns containing only goals that fit the criteria above and all goals in the campaign have the same delivery goal type.
- Goals with an end date more than a 100 days into the future
- Goals without an end date, except Share of Voice
- Goals without ads
- Goals with ads that have never been turned on
- Campaigns containing any of the above types of goals
- Campaigns that are excluded from forecasts, and all its goals
- Mixed campaigns, where the tooltip says 'Mixed campaign (see goals for details)'
The different colours and indicators are explained below:
|Red progress bar||The red colour indicates that:
|Amber progress bar||The amber colour indicates that active or upcoming campaigns and goals are at risk of failing to reach their target, and the striped area marks the projected delivery.|
|Green progress bar||The green colour indicates that:
|Lifetime indicator||The lifetime indicator shows you where you are in the lifetime between the start and end date of the campaign or goal. This indicator is only available for share of voice, unlimited impression, and priority unreserved campaigns and goals with an end date, and mixed campaigns with an end date, meaning campaigns and goals that do not have a delivery target based on which the percentage of delivery can be calculated.|
If you hover over an active or upcoming campaign's or goal's progress bar, a tooltip appears with more information about the projected delivery. For example:
If you hover over a recent (finished) campaign's or goal' progress bar, a tooltip appears with more information about the total delivery. For example: