Performance Metrics Explorer interface overview

When you open Performance Metrics Explorer from the Analytics menu (Performance Metrics Explorer access tab) and filter on specific campaigns, you see the following interface:

Performance Metrics Explorer User Interface

Parts of Performance Metrics Explorer

Part Name Description
1 Campaign filter Use this field to filter on specific campaigns. As soon as you start typing, suggestions appear that match the entered text.
2 Create share link Share button that takes you to the Share Performance View window. For more information, see Share a Performance View.
3 Metrics summary breakdowns

Select whether to display the performance metrics totals only for the campaigns you filtered on (default) or also break down the campaign data by goal, format type, device, or day.

Note:
  • You can break down campaign performance data either by goal OR by format type OR by device OR by day. You cannot select multiple breakdowns.
  • For active campaigns, goals that have not started yet are not included.
  • Days where no data is recorded are not displayed in the day breakdown.

Metrics Breakdowns

4 Expand/Collapse

Use it to expand or collapse the Metrics Summary table and Performance History graphs.

5 Metrics summary The performance metrics totals for the campaigns you filtered on and the selected breakdown, if any.
Note: Unique impressions metric is available only for campaign and campaign by day breakdown. For all the other breakdowns, you see N/A (not available) in the unique impressions column.
6 Export XLS

Export button to export a performance report in Microsoft Excel (.xlsx) format. The button is available in the bottom left corner of the Metrics Summary section, regardless of the selected breakdown.

The name of the downloaded file is export.xlsx. The file contains all available campaign performance data, regardless of the breakdown selected at the time of export. This means there are always five sheets that correspond to the data breakdowns from part 3. Each sheet contains the totals for each of the performance metrics.
  • Campaign sheet breaks down the performance metrics totals for the campaigns you filtered on.
  • Goal sheet breaks down the performance metrics totals for the campaigns you filtered on and all of their goals. For active campaigns, goals that have not started yet are not included.
  • Device sheet breaks down the performance metrics totals for the campaigns you filtered on and the device containers targeted by those campaigns.
  • Format Type sheet breaks down the performance metrics totals for the campaigns you filtered on and their ad formats.
  • Day sheet breaks down the performance metrics totals for the campaigns you filtered on and the specific days of the campaign. Days where no data is recorded are not displayed in the day breakdown.
Note: Unique impressions metric is available only for campaign and campaign by day breakdown. For all the other breakdowns, you see N/A (not available) in the unique impressions column in the Excel file.
7 Select metrics

Select the metrics you want to display on every time series graph in the Performance History Graphs section. By default, impressions are selected and displayed in all the graphs.

Note: Unique impressions metric is available only in the campaign time series graph.

If you choose to share the Performance View with an external party, the metrics you select here will be pre-selected when creating a share link through Share a Performance View.

Select Metrics

8 Performance history graphs with filter tabs

Time series graphs broken down by day. Use the filter tabs to switch between the campaign (default), goal, format type, or device time series graph.

The graphs show the performance of your campaigns, their goals, format types, or devices during their runtimes, based on the selected performance metrics. You can hover over the graphs to see the numbers for each day. Days where no data is recorded are not displayed.

For the campaigns, goals, format types, or devices where no metrics are available, the Performance History displays the following message: No data to show.

9 Performance metrics

By default, impressions are selected and displayed in all the graphs as soon as you filter on campaigns.

You can customize the performance metrics you want to see for each of the campaign, goal, format type, or device time series graphs. The following metrics are available:
  • Impressions
  • Unique Impressions (available only in the campaign time series graphs)
  • Ad Started
  • Ad 25% Completion
  • Ad 50% Completion
  • Ad 75% Completion
  • Ad Completed
  • Click-throughs
Note:
  • When you reload the page, all data is lost.
  • When you filter on specific campaigns and configure the metrics summary breakdowns (part 3), selected metrics (part 7), and graph filters (part 8) as desired, these are stored in the URL and history. This means that when you choose to filter on different campaigns, with or without reloading the page, the same breakdowns, metrics, and filters are applied to those campaigns by default.