Performance Metrics Explorer Interface Overview

When you open Performance Metrics Explorer from the Analytics menu (Performance Metrics Explorer access tab and filter on a specific campaign, you see the following interface:

Performance Metrics Explorer User Interface

Parts of Performance Metrics Explorer

Part Name Description
1 Campaign filter Use this field to filter on a specific campaign. You can filter on only one campaign at a time. As soon as you start typing, suggestions appear that match the entered text.
2 Share Performance View Share button that takes you to the Share Performance View window. For more information, see Share a Performance View.
3 Performance History Graph Time series graph broken down by day. The graph shows the performance of your campaign during its runtime, based on the selected performance metrics. You can hover over the graph to see the numbers for each day. Time periods where no data is recorded are not displayed.
4 Performance Metrics By default, impressions are selected and displayed in the graph as soon as you filter on a campaign. Click on the desired performance metrics to display them in the Performance History Graph. The following metrics are available:
  • Impressions
  • Ad Started
  • Ad 25% Completion
  • Ad 50% Completion
  • Ad 75% Completion
  • Ad Completed
  • Click-throughs
5 Metrics Summary The performance metrics totals for the campaign you filtered on.