Performance Metrics Explorer Interface Overview
When you open Performance Metrics Explorer from the Analytics menu () and filter on specific campaigns, you see the following interface:
Parts of Performance Metrics Explorer
|1||Campaign Filter||Use this field to filter on specific campaigns. As soon as you start typing, suggestions appear that match the entered text.|
|2||Share Performance View||Share button that takes you to the Share Performance View window. For more information, see Share a Performance View.|
|3||Metrics Summary Breakdowns||
Select whether to display the performance metrics totals only for the campaigns you filtered on (default) or also include either their goals, their format types, or their devices. For active campaigns, goals that have not started yet are not included.
Note: When breaking down the campaign performance data, you can either include their goals OR their format types OR their devices. You cannot select multiple breakdowns.
|4||Expand/Collapse||Use it to expand or collapse the Metrics Summary table and Performance History Graphs.|
|5||Metrics Summary||The performance metrics totals for the campaigns you filtered on and the selected breakdown (goal, format type, or device), if any.|
Export button to export a performance report in Microsoft Excel (.xlsx) format. The button is available in the bottom left corner of the Metrics Summary section, regardless of the selected breakdown.
The name of the downloaded file is export.xlsx. The file contains all available campaign performance data, regardless of the breakdown selected at the time of export. This means there are always four sheets which correspond to the data breakdowns from part 3. Each sheet contains the totals for each of the performance metrics.
Select the metrics you want to display on every time series graph in the Performance History Graphs section. By default, impressions are selected and displayed in all the graphs.
|8||Performance History Graphs||
Time series graphs broken down by day. The graphs show the performance of your campaigns, their goals, format types, or devices during their runtimes, based on the selected performance metrics. You can hover over the graphs to see the numbers for each day. Time periods where no data is recorded are not displayed.
For the campaigns, goals, format types, or devices where no metrics are available, the Performance History displays the following message: No data to show.
By default, impressions are selected and displayed in all the graphs as soon as you filter on campaigns.
You can customise the performance metrics you want to see for each of the campaign, goal, format type, or device time series graphs. The following metrics are available:
|10||Performance History Graphs Filter Tabs||For each campaign, you can select whether you want to display the campaign (default), goal, format type, or device time series graph.|
- When you reload the page, all data is lost.
- When you filter on specific campaigns and configure the metrics summary breakdowns (part 3), selected metrics (part 7), and graph filters (part 10) as desired, these are stored in the URL and history. This means that when you choose to filter on different campaigns, with or without reloading the page, the same breakdowns, metrics, and filters are applied to those campaigns by default.