Shared Performance View interface overview

When you open a Shared Performance View, you see the following interface. You can customize the view based on the breakdowns and metrics that have been shared with you:

Shared Performance View User Interface

Parts of Shared Performance View

Part Name Description
1 Metrics summary breakdowns

Select whether to display the performance metrics totals only for the shared campaigns (default) or also break down the campaign data further. Depending on the breakdowns shared with you, some or all of the following breakdowns are available:

Metrics Breakdowns

Campaign breakdown is always available.

Note:
  • You can break down campaign performance data either by goal OR by format type OR by device OR by day. You cannot select multiple breakdowns.
  • For active campaigns, goals that have not started yet are not included.
  • Days where no data is recorded are not displayed in the day breakdown.
2 Expand/Collapse

Use it to expand or collapse the Metrics Summary table and Performance History graphs.

3 Metrics summary
The performance metrics totals for the shared campaigns and the selected breakdown, if any.
Note: If shared with you, the unique impressions metric is available only for campaign and campaign by day breakdown. For all the other breakdowns, you see N/A (not available) in the unique impressions column.
4 Export XLS

Export button to export a shared performance report in Microsoft Excel (.xlsx) format. The button is available in the bottom left corner of the Metrics Summary section, regardless of the selected breakdown.

The name of the downloaded file is export.xlsx. The file contains all available campaign performance data, regardless of the breakdown selected at the time of export. The file contains a sheet for each of the breakdowns that have been shared with you. Each sheet contains the totals for each of the performance metrics that have been shared with you.

Depending on the breakdowns shared with you, the file contains some or all of the following sheets:
  • Campaign sheet breaks down the performance metrics totals for the shared campaigns.
  • Goal sheet breaks down the performance metrics totals for the shared campaigns and all of their goals. For active campaigns, goals that have not started yet are not included.
  • Device sheet breaks down the performance metrics totals for the shared campaigns and the device containers targeted by those campaigns.
  • Format Type sheet breaks down the performance metrics totals for the shared campaigns and their ad formats.
  • Day sheet breaks down the performance metrics totals for the shared campaigns and the specific days of the campaign. Days where no data is recorded are not displayed in the day breakdown.
Note: If shared with you, the unique impressions metric is available only for campaign and campaign by day breakdown. For all the other breakdowns, you see N/A (not available) in the unique impressions column in the Excel file.
5 Select metrics

Select the metrics you want to display on every time series graph in the Performance History graphs section. Depending on the metrics shared with you, some or all of the following metrics are available:

Select Metrics

Note: Unique impressions metric is available only in the campaign time series graph.

The metrics persist in all the graphs when you select them through this part of the interface, even when you reload the page, in contrast to selecting the metrics on each individual graph.

6 Performance history graphs with filter tabs

Time series graphs broken down by day. Use the filter tabs to switch between the campaign (always available and selected by default), goal, format type, or device time series graph. The available filter tabs depend on the breakdowns that have been shared with you.

The graphs show the performance of the shared campaigns based on the breakdowns and metrics shared with you. You can hover over the graphs to see the numbers for each day. Days where no data is recorded are not displayed.

For the campaigns, goals, format types, or devices where no metrics are available, the Performance History displays the following message: No data to show.

7 Performance metrics

You can customize the performance metrics you want to see for each of the available time series graphs.

Depending on the metrics shared with you, some or all of the following metrics are available:
  • Impressions
  • Unique Impressions (available only in the campaign time series graphs)
  • Ad Started
  • Ad 25% Completion
  • Ad 50% Completion
  • Ad 75% Completion
  • Ad Completed
  • Click-throughs
Note:

When you configure the metrics summary breakdowns (part 1), selected metrics (part 5), and graph filters (part 6) as desired, these are stored in the URL and history.

This means you can format the view as you like and then share the updated URL with anyone else. It also means that the changes you make to the view are not lost if you, for example, reload the page.