You can personalise your ad delivery, video player experience, and Pulse user interface by configuring the different settings when you open Settings from the menu (Settings icon).

Account settings

The account settings allow you to configure user interface settings for your entire account, visible for all Pulse users, and language settings for your video players ads.

Locale settings

Setting Description
Player Language Set the language to be used in the video player, that is the countdown text for video ads and all other messaging.
Currency Set which currency you will use for working with campaign budgets. This currency is also visible in reports.
Account Time Zone View the time zone set for your Pulse account. Contact your Account Manager if you need to change this.
All dates and times in the Pulse UI are displayed in the time zone set for your account, regardless of the time zone you send in API requests. For example:
  • Your account time zone is set to Europe/Stockholm - UTC+2:00.
  • You create a goal using the Pulse REST API and set the date and time as follows:
    • <start>2017-05-05T00:00:00+05:00</start>
    • <end>2017-05-27T20:30:00+05:00</end>
  • You look at that goal in the Pulse UI and you see:
    • Start date and time are set to May 4th, 2017 at 21:00h
    • End date and time are set to May 27th, 2017 at 17:30h

Campaign manager settings

Setting Description
Archive old campaigns Select the time period for a recently ended campaign to be automatically moved to the Campaign Archive.
The following options are available:
  • After one day
  • After one week
  • After two weeks (default)
  • After 45 days
  • After 60 days
  • After 90 days
  • Never
Default page size Select the number of rows that are visible in tables on pages including Campaigns, Archive, and Clients. The default setting is 10.

Live preview settings

Setting Description
Enable live preview Check the box to enable the "Live preview" option of ads, which can be accessed from the ad menu or Ad overview. This function is disabled by default.
Note: This option does not work for RTB ads and might not work for third-party ads because Pulse has no control over these ads.
Default preview URL Enter the default preview URL for your preferred video player. When using live preview, you see an ad on your own site. You still get the option to enter other video player URLs upon using the live preview function.

3rd party ad serving

Setting Description
Enable passback Check the box to enable passbacks from third-party ad sources to maximize your fill rate. This function is disabled by default.
Allow max number of passback ad sources Select the maximum number of passbacks (1 to 9). This refers to the maximum number of passback candidates in the passback chain and defines how many ad sources get offered the chance to "be on standby" for a position. The default setting is 2.
Passbacks have two additional settings built in, related to timeouts, to offer the best user experience. These settings allow configuration of maximum allowed response time. To change these settings and make sure passbacks are enabled, please contact your Account Manager. For more information, see Passbacks.
  • If you are using Time-based breaks, the length of any potential passbacks is also counted in the defined maximum ad break duration, which means they are filtered out if they do not fit in the allotted time. Ads are eligible for passback selection when the sum of all ads, including passbacks, is ≤ to the defined time limit.
  • Considering that sponsor ads are always selected before normal ads, combining the options to include sponsor ads in time based breaks with passbacks for third-party sponsor ads means that your pool of ads eligible for the entire ad break could be very low.

Integration information

Setting Description
Sub-domain The sub-domain is a username that connects your video player to your Pulse account.
Account ID The Account ID is the ID for your account to be used when integrating a third-party system with Pulse.
(Deprecated) FTP account
Warning: This functionality is deprecated as of 10 September 2020 and is superseded by the ability to upload video assets on the Asset Factory UI. If you use FTP account for asset uploading, you need to migrate to using the Asset Factory UI as soon as possible. Starting 12 October 2020 we will no longer support this functionality, and you will not be able to connect to the FTP account.
The address and login details to an FTP account connected to your Pulse account. If you want to upload a creative that has a large file size (larger than 500 MB), we recommend using FTP for upload. Click Show/Hide FTP password to see/hide your password.
Note: Do not forget to click the Save Account Settings button in the bottom when you have finished configuring your Account Settings.

Campaign settings

Default campaign delivery settings

Setting Description
Default campaign priority and delivery mode Set the default priority and frontload values for any new campaigns you create. By default, this is set to priority 5 and 30% frontload. For more information, see Priority and Frontload.
Automatic optimisation Enable eCPM optimisation to allow campaigns with a higher eCPM value to be selected before campaigns with a lower eCPM. This only works with campaigns within the same priority level. The eCPM of a goal is based on the configured pricing for the goal, as explained in Goal pricing and eCPM calculation.
  • Campaign priority prevails over eCPM campaign prioritisation.
  • If you have eCPM optimisation enabled, creating a programmatic campaign with any of the available delivery goal types and entering the CPM for a goal means that the CPM entered at goal level is ignored in favour of the real-time winning bid.
  • Enabling eCPM renders campaign forecasts useless. See Limitations for more information.
  • For more detailed documentation on how eCPM affects the Pulse ad decisioning process, please contact your Account Manager.
VAST setting for new campaigns Set the campaigns to be delivered through VAST by default. VAST also needs to be enabled for your camapigns in order for VMAP to work.

Global targeting rules

You can set global targeting rules, which will then apply to the entire account (all campaigns and goals combined), but may later be ignored by a specific campaign or goal. A common use case for defining global targeting is to divert traffic away from some content, like children's shows, or specific audiences, like in‐house staff. For more information, see Targeting rules.

Note: Do not forget to click the Save Campaign Settings button in the bottom when you have finished configuring your Campaign Settings.

Targeting templates

Targeting templates help those who use the same targeting rules often. This simplifies work and makes targeting management more effective. With this feature, you only have to create the targeting once, and then apply it to your campaigns or goals.

Note: This feature needs to be enabled for your account. Contact your Account Manager to set the desired number of targeting templates.

Create a targeting template

  1. Click the New template button located in the bottom. A new page opens up.

    Targeting Templates creation page

  2. On the left, enter a name for your template. Double-click the template to edit the name.
  3. Configure the desired targeting rules as explained in Add targeting rules.
  4. Click Save.
Now, you can:
  • Link your targeting template to a campaign or goal. This means that the campaign or goal inherits all the rules from the template. If you edit the targeting template, the changes AFFECT all campaigns/goals linked to it. This is useful because you no longer have to go through many campaigns with the same targeting just to change one small detail. You can unlink the template from a campaign or goal to remove the targeting at any point.
  • Import rules from a targeting template to a campaign or goal. This means that the rules from the template are copied to the campaign or goal. If you edit the template, the changes DO NOT AFFECT the campaign/goal targeting. Importing rules can be useful when you want to use the rules from a template, but still add some extra information manually.

To delete a template, click the desired template and click Delete in the bottom right corner. You are prompted to confirm your action because deleting a template removes it from all campaigns and goals where it has been linked.

Inventory forecast

You may hardcode your Inventory Forecast (weekly impressions) and override the Pulse forecasting module. Please use this with care and consult your Account Manager before, as setting a low amount of impressions makes all campaigns compete for space and might finish ahead of schedule.

Note: Do not forget to click the Save Inventory Settings button in the bottom when you have finished configuring your Inventory Settings.

Personal settings

Customize your personal experience of the Pulse user interface. Enter or change your name, surname, and email.

Date and Time Format Settings

Setting Description
Region Select the region to define time format settings in reports and the user interface. You get a preview of the changes after saving the settings.
Note: Do not forget to click the Save Settings button in the bottom when you have finished configuring your Personal Settings.

Global tracking

Set up global external pixel trackers which work for all campaigns and ads:
  1. Click Add External Pixel Tracker.
  2. Select the event which triggers the external pixel tracker. The following events are available:

    External tracking events

  3. Enter the URL for the external pixel tracker. The URLs may contain macros, which are described in Pulse macros.
  4. Click Save External Tracking Settings when you are done entering all the external pixel trackers.
Note: All added global tracking pixels work retroactively, which means that tracking is applied to all ads that were already active before the tracker was added.
Note: Duplicate tracking pixels, where the tracking event and URL are exactly the same, do not result in duplicate tracking. This is also true if the same tracker is defined on an individual ad and on the global level.