The account settings allow you to configure user interface settings for your entire account, visible for all Pulse users, and language settings for your video players ads.
|Player Language||Set the language to be used in the video player, that is the countdown text for video ads and all other messaging.|
|Currency||Set which currency you will use for working with campaign budgets. This currency is also visible in reports.|
|Account Time Zone||View the time zone set for your Pulse account. Contact your Account Manager if you need to change this.|
- Your account time zone is set to Europe/Stockholm - UTC+2:00.
- You create a goal using the Pulse REST API and set the date and time as
- You look at that goal in the Pulse UI and you see:
- Start date and time are set to May 4th, 2017 at 21:00h
- End date and time are set to May 27th, 2017 at 17:30h
Campaign manager settings
|Archive old campaigns||Select the time period for a recently ended campaign to be
automatically moved to the Campaign Archive.
The following options are available:
|Default page size||Select the number of rows that are visible in tables on pages including Campaigns, Archive, and Clients. The default setting is 10.|
Live preview settings
|Enable live preview||Check the box to enable the "Live preview" option of ads, which
can be accessed from the ad menu or Ad overview.
This function is disabled by default.
Note: This option does not work for RTB ads and might not work for third-party ads because Pulse has no control over these ads.
|Default preview URL||Enter the default preview URL for your preferred video player. When using live preview, you see an ad on your own site. You still get the option to enter other video player URLs upon using the live preview function.|
3rd party ad serving
|Enable passback||Check the box to enable passbacks from third-party ad sources to maximize your fill rate. This function is disabled by default.|
|Allow max number of passback ad sources||Select the maximum number of passbacks (1 to 9). This refers to the maximum number of passback candidates in the passback chain and defines how many ad sources get offered the chance to "be on standby" for a position. The default setting is 2.|
- If you are using Time Based Breaks, the length of any potential passbacks is also counted in the defined maximum ad break duration, which means they are filtered out if they do not fit in the allotted time. Ads are eligible for passback selection when the sum of all ads, including passbacks, is ≤ to the defined time limit.
- Considering that sponsor ads are always selected before normal ads, combining the options to include sponsor ads in time based breaks with passbacks for third-party sponsor ads means that your pool of ads eligible for the entire ad break could be very low.
|Sub-domain||The sub-domain is a username that connects your video player to your Pulse account.|
|Account ID||The Account ID is the ID for your account to be used when integrating a third-party system with Pulse.|
|FTP account||The address and login details to an FTP account connected to your Pulse account. If you want to upload a creative that has a large file size (larger than 500 mb), we recommend using FTP for upload. Click Show/Hide FTP password to see/hide your password.|
Default campaign delivery settings
|Default campaign priority and delivery mode||Set the default priority and frontload values for any new campaigns you create. By default, this is set to priority 5 and 30% frontload. For more information, see Priority and Frontload.|
|Automatic optimisation||Enable eCPM optimisation to allow campaigns with a higher eCPM
value to be selected before campaigns with a lower eCPM. This only
works with campaigns within the same priority level. The eCPM of a
goal is based on the configured pricing for the goal, as explained
in Goal Pricing and eCPM Calculation.
|VAST setting for new campaigns||Set the campaigns to be delivered through VAST by default. VAST also needs to be enabled for your camapigns in order for VMAP to work.|
Global targeting rules
You can set global targeting rules, which will then apply to the entire account (all campaigns and goals combined), but may later be ignored by a specific campaign or goal. A common use case for defining global targeting is to divert traffic away from some content, like children's shows, or specific audiences, like in‐house staff. For more information, see Targeting rules.
Targeting templates help those who use the same targeting rules often. This simplifies work and makes targeting management more effective. With this feature, you only have to create the targeting once, and then apply it to your campaigns or goals.
Create a targeting template
- Click the New template button located in the bottom.
A new page opens up.
- On the left, enter a name for your template. Double-click the template to edit the name.
- Configure the desired targeting rules as explained in Add targeting rules.
- Click Save.
- Link your targeting template to a campaign or goal. This means that the campaign or goal inherits all the rules from the template. If you edit the targeting template, the changes AFFECT all campaigns/goals linked to it. This is useful because you no longer have to go through many campaigns with the same targeting just to change one small detail. You can unlink the template from a campaign or goal to remove the targeting at any point.
- Import rules from a targeting template to a campaign or goal. This means that the rules from the template are copied to the campaign or goal. If you edit the template, the changes DO NOT AFFECT the campaign/goal targeting. Importing rules can be useful when you want to use the rules from a template, but still add some extra information manually.
To delete a template, click the desired template and click Delete in the bottom right corner. You are prompted to confirm your action because deleting a template removes it from all campaigns and goals where it has been linked.
You may hardcode your Inventory Forecast (weekly impressions) and override the Pulse forecasting module. Please use this with care and consult your Account Manager before, as setting a low amount of impressions makes all campaigns compete for space and might finish ahead of schedule.
Customise your personal experience of the Pulse user interface. Enter or change your name, surname, and email.
Date and Time Format Settings
|Region||Select the region to define time format settings in reports and the user interface. You get a preview of the changes after saving the settings.|
- Click Add External Pixel Tracker.
- Select the event which triggers the external pixel tracker. The following
events are available:
- Enter the URL for the external pixel tracker. The URLs may contain macros, which are described in Pulse Macros.
- Click Save External Tracking Settings when you are done entering all the external pixel trackers.