Create Insertion Policy

Note: If you are using only the old Ad Insertion Policy feature, please see Insertion Policies and Ad Insertion Policies.
  1. Open Insertion Policy from the menu .
  2. Click New Insertion Policy. The following page opens up:

    Create insertion policy page

  3. Provide a name: enter a meaningful name for the insertion policy (for example, High ad load).
  4. Targeting settings:
    Note: You can specify up to 20 tags and/or 29 categories per one insertion policy. Contact your Account Manager if you need to change the maximum number of tags per insertion policy. Insertion policies without any specified targeting are currently not taken into consideration by the Pulse Distribution Engine.
    1. Tags: specify the tags to include. Press "Enter" after each tag you add. Tags indicate a case-insensitive comma separated list of tags targeted by the ad request. Using a comma (,) in the tag name is not allowed. The tags specified in the insertion policy need to match at least one tag coming in the ad request to Pulse.
    2. Categories: specify the categories to include. Click the field and a list of all your categories appears so you can scroll up and down, or start typing the category name to get suggestions. Select the desired category by clicking it or pressing "Enter". At least one of the categories specified in the insertion policy needs to match the category coming in the ad request to Pulse. Pulse looks at the parent categories as well, so that all sub-categories of the categories specified in the insertion policy are considered matched.

    For more information on the targeting settings, see Insertion Policy targeting and ranking.

  5. Policy settings:
    1. Spot types enabled: select between standard, interactive, or both.
    2. Pre-roll, Mid-roll, Post-roll, and Seek-roll: pre-roll, mid-roll, post-roll, and seek-roll ads are disabled by default. If enabled, configure the following insertion rules:
      1. Ads per break: configure position based breaks by selecting the maximum number of ad positions for each ad format per ad break. You can select from a range of 0 to 50 ad positions per ad break for pre-rolls, mid-rolls (default and advanced), and post-rolls, or from a range of 1 to 50 ad positions per ad break for seek-rolls. Zero ads per ad break means that you can have empty pre-roll, mid-roll, and post-roll breaks, but still have the option to show sponsor ads at the desired positions.

        When creating goals in Pulse, you can further specify the position in the ad break that linear ads from that goal can occupy. However, the applicable insertion policy dictates whether a goal with specific settings is eligible for selection. For example, if the applicable insertion policy is set to allow only two ads per mid-roll break, then a normal goal with ad position set to Position 3 or higher is never eligible for selection. For more information, see Add new goal.

      2. Limit break duration: configure time based breaks by selecting to limit break duration and entering the maximum amount of seconds you want the linear ad break to last. For time based breaks, both maximum duration and maximum number of ad positions have to be specified. The linear ad break ends when it reaches the specified duration, or when all its slots are filled, whichever happens first. For more information, see Time Based Breaks.
        Note: This feature needs to be enabled for your account. Contact your Account Manager if you want to use time based breaks. If you want to include sponsors in time based breaks, that needs to be enabled for your account as well.
      3. (Mid-roll only) Advanced options: enable the advanced options to configure up to 10 mid-roll ad breaks with different insertion rules (ads per break and break duration limits) than the default mid-roll rule. When advanced options are enabled, at least one mid-roll break rule is required. Enter the number of the mid-roll break and specify the number of ads for that break and the break duration. The mid-roll breaks that are not specifically configured inherit the default mid-roll rule.

        For example, you have 5 mid-roll ad breaks on the TV Shows category and you are using time based breaks. In the insertion policy that is targeting the TV Shows category, you configure the default mid-roll rule to 4 ads per break but maximum 80 seconds break duration. However, later in the content, you want to show more ads, so for mid-roll break 5, you configure 7 ads per break but maximum 140 seconds break duration. This means that mid-roll breaks 1 to 4 inherit the default mid-roll rule.

        Note: This feature applies to mid-roll ad breaks only and is available if the Mid-roll Break Targeting feature has already been enabled for your account, otherwise you need to contact your Account Manager if you want to use Advanced Mid-roll Break Management.
      4. (Seek-roll only) Minimum seek events before break: configure the minimum number of seek events that are needed to trigger a seek-roll break, from a range of 1 to 25 seek events.
    3. Pause ads enabled: enable or disable pause ad functionality.
    4. In-stream overlay enabled: in-stream overlay ads are disabled by default. If enabled, configure the following:
      1. First insertion: the time when the first overlay impression appears. Choose on a scale from 5 to 60 seconds. The default setting is 20 seconds.
      2. Display for: the amount of time the overlay is visible before hiding it automatically. Choose on a scale from 5 to 30 seconds. The default setting is 15 seconds.
      3. New overlay every: the number of minutes that need to pass before a new overlay impression appears. Choose on a scale from 1 to 10 minutes. The default setting is 3 minutes.
    5. Time-based frequency cap: select the minimum number of minutes that have to pass before any linear ad can be shown to a viewer again. You can select from a time range of zero to 10 minutes, or set it to 20, 30, 40, 50, or 60 minutes.
      Note: Sponsor goals are also affected by this cap.
    6. Skip button: select whether to show the skip ad button always, after first unique view, or never.
      1. Always: selecting this option allows you to set the amount of seconds, or the percentage of the ad, after which the skip button appears.
      2. After first unique view: selecting this option allows you to:
        1. Set the amount of seconds, or the percentage of the ad, after which the skip button appears.
        2. Reset view count after a certain time period. You can choose to reset on a scale from 1 to 48 hours.
      3. Never: selecting this option means that the skip button never appears.
      Note: Campaigns, goals, and ads inherit the skip button settings defined in the insertion policy. You can override these settings on campaign, goal, or ad level. For more information, see Override skip ad button settings.
  6. Click Create. This takes you back to the insertion policy overview page, where you can locate and edit all your existing insertion policies. When editing an insertion policy, click Save next to each modified field to save your changes. By default, you can create a maximum of 50 insertion policies for your Pulse account. Contact your Account Manager if you need to change the maximum number of insertion policies for your account.
Note:

Insertion policies for linear ad breaks are not affected by sponsors, with the exception of the Time-based frequency cap setting, and possibly the Time based break settings.

See Sponsor Ads for more information.

Override skip ad button settings

There are some occasions when an advertiser does not want their ad to be skippable, or wants a different skip button behaviour than what you configured in your insertion policies, so you need to override the insertion policy skip button setting by changing the Skippable setting on the campaign, goal, or ad level. Find the option as shown below:

Campaign overview

Campaign Skippable Setting

Goal overview

Goal Skippable Setting

Ad overview

Ad Skippable Setting

Double-click the pen icon. A pop up window opens up:

Skip ad settings pop up
Select Override parent settings and configure the settings as you want. The skippable column displays a different value based on the settings you enabled:
Value Description
Inherits Inherits settings from parent.
Yes Overrides parent settings and is set to either:
  • always be skippable, or
  • skippable after first unique view.
No Overrides parent settings and is set to never be skippable.
Note: If you edit the settings for a campaign, all the goals and ads in that campaign inherit the campaign settings unless you have edited the settings for the individual goals or ads. The same is true for ads within a goal.