This page explains the new Insertion Policy functionality. If you are using the old category-based Ad Insertion Policy, see Ad Insertion Policy.
- the content form that the policy will apply to
- tag and category targeting (only in the new Insertion Policy feature)
- device targeting
- the allowed ad formats
- the number of linear ads in breaks (pre-, mid-, post-, and seek-rolls)
- the duration of the linear ad break (Time-based breaks)
- insertion rules for up to 10 mid-roll ad breaks (only in the new Insertion Policy feature)
- the minimum time between linear ads (Time-based frequency cap)
- the frequency and behavior of non-linear ads in breaks (overlays)
- the Skip ad button behavior
The new Insertion Policy can be found underin the Pulse UI.
You can also manipulate the new insertion policies through the Insertion Policy API.
- Tags: for example, a user group like
loyal users. This means the insertion policy can be used on any content, because tags are not necessarily tied to your category tree.
- Categories: for example,
sport. This means you can control the ad serving down to content level, but in a new user interface, providing a simple way to overview, manage, and reuse your insertion policies.
- Tags and categories: for example,
sport. This means you can minutely control the ad serving based on precise combinations of tags and content categories.
You can rank the insertion policies, so when more than one insertion policy matches the tag targeting, category targeting, or both tag and category targeting coming in the ad request, then the insertion policy with the highest rank gets selected.
By using tag and category targeting, you reduce the amount of insertion policies you need to configure across your category tree.
By default, you can create up to 50 insertion policies for your Pulse account and specify up to 20 tags and 29 categories per one insertion policy. Contact your Account Manager if you need to change the maximum number of insertion policies or the maximum number of tags per one insertion policy.
New versus old insertion policy
- The new Insertion Policy is available both through the Pulse UI and
API and enables you to create insertion policies targeted against tags,
categories, or a combination of tags and categories, and it supports
advanced mid-roll break management. This flexibility allows you to reduce
the amount of insertion policies you need to create.
When the new insertion policy is selected by Pulse, it overrides the old category-based ad insertion policy.
- The old category-based Ad Insertion Policy is available only through
the Pulse UI and enables you to configure a unique ad insertion policy for
each category and device container combination, and optionally apply it to
content play length (short or long form).
This means you cannot reuse the same insertion policy, which can lead to many duplicates, and any changes you want to make have to be separately entered for each category, device container, and content play length combination.
The old functionality remains unchanged if you are not using new insertion policies, and acts as a default if you are using new insertion policies, but none of them match the parameters coming in the ad request.
If you need more flexibility with creating, editing, and reusing insertion policies, you should start moving to the new Insertion Policy functionality.