Insertion Policies

Currently, there are 2 features in Pulse dealing with insertion policies:
  1. The new Insertion Policy feature, which you access under Settings (Insertion policy access), is only available if it has been enabled for your account. Contact your Account Manager if you want to use this feature.
    • Create an insertion policy and target it against:
      • Tags: for example, a user group like loyal users. This means the insertion policy can be used on any content, because tags are not necessarily tied to your category tree.
      • Categories: for example, Sport. This means you can control the ad serving down to content level, but in a new user interface, providing a simple way to overview, manage, and reuse your insertion policies.
      • Tags and categories: for example, loyal users watching sport. This means you can minutely control the ad serving based on precise combinations of tags and content categories.
    • When selected, the new insertion policy overrides the default category based ad insertion policy.
    • By using tag and category targeting, you reduce the amount of insertion policies you need to configure across your category tree.
    • By default, you can create up to 50 insertion policies for your Pulse account and specify up to 20 tags and/or 29 categories per one insertion policy. Contact your Account Manager if you need to change the maximum number of insertion policies or the maximum number of tags per one insertion policy.
    • You can also manipulate your insertion policies through the Insertion Policy API.
  2. The old Ad Insertion Policy feature, which you access from a specific category in your Account (Pulse account icon), remains unchanged if you are not using the new Insertion Policy feature, and acts as a default if you are using the new Insertion Policy feature.
    • Configure a unique ad insertion policy for each category and device container combination, and optionally apply it to content play length (short or long form). This means you cannot reuse the same insertion policy, and any changes you want to make have to be separately entered for each category, device container, and content play length combination.
    • To use the new Insertion Policy feature, contact your Account Manager.

What is an insertion policy?

An Insertion Policy defines the foundation for your ad serving settings, enabling you to specify:
  • tag and category targeting (only in the new Insertion Policy feature)
  • the allowed ad formats
  • the number of linear ads in breaks (pre-, mid-, post-, and seek-rolls)
  • the duration of the linear ad break (Time Based Breaks)
  • insertion rules for up to 10 mid-roll ad breaks (only in the new Insertion Policy feature)
  • the minimum time between linear ads (Time-based frequency cap)
  • the frequency and behaviour of non-linear ads in breaks (overlays)
  • the skip ad button behaviour

Insertion policies for linear ad breaks are not affected by sponsors, with the exception of the Time-based frequency cap setting, and possibly the Time based break settings.

See Sponsor Ads for more information.