Creative Review Interface Overview

When you open Creative Review from the Programmatic menu (Creative review access tab, you see a list of all allowed or blocked creatives, depending on the selected default behaviour. Click on a creative you would like to review.

Creative review interface

Parts of Creative Review

Part Name Description
1 Settings

Creative Review settings

When Creative Review is enabled for your account, the default behaviour is automatically set to 'Blacklist'. You can change this setting at any time.
  1. Blacklist: By default, you allow all creatives. This means that any bid containing a creative from the 'Allowed creatives' list can win the auction. By rejecting a creative, you blacklist it, which means future bids containing the rejected creative can never win the auction.
  2. Whitelist: By default, you block all creatives. This means that any bid containing a creative from the 'Blocked creatives' list cannot win the auction. By approving a creative, you whitelist it, which means future bids containing the approved creative can win the auction.
Warning: Changing this setting affects all unreviewed creatives, which may disrupt your programmatic delivery. You need to approve or reject unreviewed creatives accordingly.
2 Video player with action buttons Play the selected creative in the video player, and then choose to approve, reject, or watch it again before making a decision.
  1. Default set to Blacklist:
    • Approve: The creative is labeled as approved and stays in the 'Allowed creatives' list.
    • Reject: The creative is labeled as blacklisted and moved to the 'Blacklisted creatives' list.
  2. Default set to Whitelist:
    • Approve: The creative is labeled as whitelisted and moved to the 'Whitelisted creatives' list.
    • Reject: The creative is labeled as rejected and stays in the 'Blocked creatives' list.
2 Creative details List of information related to the creative:
  • Creative ID: The ID of the selected creative
  • DSP: The name of the DSP bidding with the selected creative
  • Seat: The Seat ID
  • Buyer: the name of the buyer behind the Seat
  • Domain: the advertiser domain
4 Allowed or Blocked creatives list (depending on the selected default behaviour)
  1. Default set to Blacklist: List of all allowed creatives, both unreviewed and approved.
  2. Default set to Whitelist: List of all blocked creatives, both unreviewed and rejected.
5 Filter Allowed or Blocked creatives
  1. Default set to Blacklist: Click here to view all creatives, only unreviewed creatives, or only approved creatives.
  2. Default set to Whitelist: Click here to view all creatives, only unreviewed creatives, or only rejected creatives.
6 Switch to Blacklisted or Whitelisted creatives (depending on the selected default behaviour)
  1. Default set to Blacklist: Click here to switch from list of allowed creatives to list of blacklisted (rejected) creatives.
  2. Default set to Whitelist: Click here to switch from list of blocked creatives to list of whitelisted (approved) creatives.