Targeting Rules

What are Targeting Rules?

Targeting rules are a mechanism used to filter ads according to specific content and viewers. Targeting rules can be set at different levels in a hierarchical order:

  • Global level
  • Campaign level
  • Goal level

Each level has the same set of targeting rules to choose from. You can override targeting rules, otherwise they are hierarchically inherited from global, to campaign, and then to goal level.

You can also create Targeting Templates if you need to use the same targeting rules often. This simplifies your work as you only have to create the targeting once, and then apply it to your campaigns or goals.