Targeting rules

What are targeting rules?

Targeting rules are a mechanism used to filter ads according to specific content and viewers. You can configure targeting rules at different levels:

  • Global level
  • Campaign level
  • Goal level

Each level has the same set of targeting rules to choose from. You can ignore (override) targeting rules, when you want to partially or completely change the targeting for a specific campaign or goal.

You can also create Targeting templates if you need to use the same targeting rules often. This simplifies your work as you only have to create the targeting once, and then apply it to your campaigns or goals.