Targeting Rules

What are Targeting Rules?

Targeting rules are a mechanism used to filter ads according to specific content and users. Targeting rules can be set at different levels in a hierarchical order:

  • global level,
  • campaign level,
  • and goal level.

You can also create targeting templates if you need to use the same targeting rules often. This will simplify your work. Each level has the same set of targeting rules to choose from.