Targeting Rules Overview

When expanding the Add Targeting Rules tab, you see these parts, with slight differences depending on the level.

Add Targeting Rules tab

Parts of the Add Targeting Rules Tab

Part Name Description
1 Targeting rules icons Each targeting rule has a corresponding icon. Useful tips:
  • These icons are visible even before expanding the Add Targeting Rules tab. Clicking directly on the desired targeting rule icon expands the whole tab as well as the specific targeting rule.
  • When you add a targeting rule, there will be a red dot next to the icon, allowing you to see which targeting rules have been added even before expanding the tab.
2 Targeting template options
These options are available on campaign and goal level, but not on global level. When you create a targeting template, you can:
  • Link your targeting template to a campaign or goal. This means that the campaign or goal inherits all the rules from the template. If you edit the targeting template, the changes AFFECT all campaigns/goals linked to it. This is useful because you no longer have to go through many campaigns with the same targeting just to change one small detail. You can unlink the template from a campaign or goal to remove the targeting at any point.
  • Import rules from a targeting template to a campaign or goal. This means that the rules from the template are copied to the campaign or goal. If you edit the template, the changes DO NOT AFFECT the campaign/goal targeting. Importing rules can be useful when you want to use the rules from a template, but still add some extra information manually.

For more information, see Targeting Templates.

3 Targeting rules You see the same set of targeting rules on global, campaign, and goal level. For more information on how to configure targeting rules, see Add Targeting Rules and Apply and Ignore Targeting Rules.
5 Audience targeting rules

Audience targeting is not enabled by default. In order to target your users using audience data directly through Pulse, you first need a Data Management Platform (DMP) integration added to your account.

Please contact your Account Manager if you want to start using Pulse Audience Management. Your Account Manager initiates the integration project in collaboration with our Professional Services team. For more information, see Pulse Audience Management.

When a DMP integration is added to your Pulse account, each DMP targeting gets its own block under the global/campaign/goal targeting rules, and in targeting templates.

5 Account Custom Parameter targeting rules

Account custom parameter targeting is not enabled by default. Please contact your Account Manager if you want to start using account custom parameters.

When account custom parameter functionality is enabled and defined for your account, each account custom parameter gets its own block under the global/campaign/goal targeting rules, and in targeting templates.

4 Override parent targeting rules When you want to partially or completely change the targeting for a specific campaign or goal, you need to ignore the corresponding parent rule that does not match the new targeting. You do this by checking the corresponding Override targeting rules box. For more information, see Apply and Ignore Targeting Rules.

Targeting Rules

Targeting rule Description
Content Targeting Target your video content to a specific content category from your Account.

Example: Your video player passes information about the current video to Pulse, for example The cooking show - episode 14. You have a hierarchy of different categories that reflects this information in your Account. One of the categories is called The cooking show, which allows you to target your campaign to all episodes of that show.

Tag Targeting

Target your video content across categories based on keywords in use from any video player or partner integration. The values are unstructured, free-format. Use it for targeting all content related to a topic, for example cooking.

Tag targeting also allows you to target on content partners, such as videos by Disney or any other partner, which are useful for passing advertising with syndicated content.

Geotargeting Target your video content to countries, regions, cities, and/or metro areas. Metro area targeting includes Designated Market Areas in the United States of America (US DMA regions).
Known behaviour: Some duplicate and obsolete regions are still available in our system, prefixed with (DO NOT USE), so Pulse can display them in campaigns, targeting templates, inventory simulations, and campaign simulations where they were previously used, and also make them available for reporting purposes.
Warning:

Our provider does not assign any IP addresses to these old and obsolete regions. In order to successfully target the desired regions, you must:

  • Remove and replace the regions prefixed with (DO NOT USE) from the:
    • global geotargeting rules,
    • geotargeting rules in any running campaigns and goals,
    • targeting templates, especially those linked to your running campaigns and goals.
  • Use new location IDs/region codes in your Pulse REST API requests, because the location IDs/region codes of the old and obsolete regions are now deprecated.
Note: Metro area targeting is not enabled by default. Please contact your Account Manager if you want to use this feature.
Frequency capping Limit the number of times the same user sees a specific ad. You can use combinations of capping settings to create rules such as five impressions per day, but max two impressions per hour.
Note: For frequency capping to work, your Pulse integration needs to be able to differentiate unique users either by cookies or by some other mean.
Time of Day/Day of Week Targeting Target a campaign or a goal to run only at a specific time period. Time rules should be set based on the account's time zone.
IP Targeting Target one or many IP addresses to limit the audience. It is also used for targeting ads away from certain IP addresses, for example, when internal staff are watching videos and do not need to see ads.
Browser/OS Targeting Target a campaign or goal against or away from a web browser in combination with an operating system.
Audience Targeting

When a DMP integration is added to your Pulse account, Pulse Audience Management allows you to target your viewers using audience data directly through Pulse. Audience targeting is a way to target certain audiences based on different demographic or other criteria. This enables you to sell audience based campaigns and fulfil them in Pulse. A very typical example could be targeting a campaign or goal to Female, 25-30.

For more information, see Pulse Audience Management.

Account Custom Parameter Targeting

When account custom parameter functionality is enabled and defined for your account, you can use it to target up to 20 values for each of the account custom parameters. This allows you to target any parameter that does not fit in with the rest of the Pulse targeting rules and where you need a more structured approach than with tags. The parameters are structured as key-value pairs.

Note: If your account custom parametes are set as Required in ad request, then all ad request URLs must contain the acp.paramName parameter for each of the account custom parameters where you selected this as required, otherwise the request fails.