Pulse Audience Management (PAM)

Attention: Please contact your Account Manager before you start using Pulse Audience Management. Your Account Manager initiates the integration project in collaboration with our Professional Services Group.

What is Audience Targeting?

Audience targeting is a way to target certain audiences by requesting ads with specific audience parameters. A very typical case is age and gender, where age and gender are two different parameters of the same targeting. This enables you to send gender together with an age, making it possible to deliver a campaign to the desired audience. Audience targeting is available on global, campaign and goal level, just as with any other targeting. It can be combined with all other targeting rules.

Pulse Data Alliance

Pulse partners with a number of leading data providers, such as:

Data Integration

In order to use Pulse Audience Management functionality, you first need a data integration added to your account. Discuss this with your Account Manager. For more information, see Pulse Audience Management. When created, the providers can be enabled or disabled.

Factors to consider when using Pulse Audience Management:
  • Initiate the data integration project well before you run your first campaign: it can take anything from a few days to weeks from the point where you realise that you want to work with external data until you can run your first campaign, all depending on your data source. Make sure that you know at what date the data should be accessible in Pulse before you book your first campaign using it.
  • Wait for the data to be transferred before you run campaigns: audience data needs to be transferred to Pulse before you can use it, so wait for a while (the time frame depends on the data source) before you start targeting campaigns to it. If you have any questions, contact your Account Manager.

When this functionality is enabled, you can use audience data in forecasting and reporting.

Pulse UI

Target Audience segments using the new entity in the targeting rules box:

Targeting Rules

Start typing in order to select audience segments:

Select the Audience Segments