Pixel tracker ads
Pixel tracker ads give you the possibility to use Pulse for gathering all statistics in one place, for example, in cases where you do not use Pulse to serve the ads.
Distribution engine behavior
Pixel trackers cannot be served by Pulse and are never included in ad decisions made by the Pulse Distribution Engine. However, they are included when counting towards goal completion.
Within a goal, you can configure one normal ad and one pixel tracker ad and have the pixel counter ad compete with the regular ad for the configured impressions. When the sum of impressions counted on both ads exceeds the configured goal, the normal ad is never selected by the Pulse distribution engine. The pixel ad can however still receive impressions from the external source, as we cannot prevent further impressions on that source.
Pixel tracking ads show up in reports (historical data), but are never counted when looking forward and doing forecasts.
Screenshots of the setup in Pulse
Add a pixel tracker ad
Generate tracker URLs menu option
Generated tracker URLs