Pulse distribution and prioritization rules
Sponsor goals can only be booked as Share of Voice (default) or Impression goals and are selected based on the distribution and prioritisation rules for those goal types. Sponsor goals compete for inventory only with other sponsor goals and are always selected first (before normal goals). However, the order in which Pulse fills the available sponsor positions in an ad break depends on the order it selects the sponsor ads, meaning that whichever one it selects first ends up served closest to the content.
For more information, see Sponsor ads.
Pulse distribution and prioritization layers
|Prioritisation layer||Delivery goal type||Distribution|
|Layer 1||Share of Voice (SoV) goals||
|Layer 2||Impression goals (including quartiles and click throughs) with an end date and Priority unreserved goals||According to schedule and according to priority levels 1-10.|
|Layer 3||Frontload part of impression||According to allowed frontload proportionally and according to priority levels 1-10.|
|Layer 4||Unlimited impression goals with an end date||If on same priority level, receive a percentage of inventory evenly.|
|Layer 5||Impression goals (including quartiles and click throughs) without an end date||Proportionally to their remaining impressions and according to priority levels 1-10.|
|Layer 6||Unlimited impression goals without an end date||If on same priority level, receive a percentage of inventory evenly.|
Example: Impression campaign with an end date
Your campaign needs to deliver 50.000 impressions over a period of one week.
- The Pulse Distribution Engine first selects all SoV campaigns (no matter the prioritization number) that are currently available and need to be delivered.
- If there are no SoV campaigns available, it moves on and selects campaign goals from the next layer. From the impression booked campaigns with an end date, it selects the one with the highest priority (our example campaign) and delivers it according to its duration and remaining lifetime.
- Your default frontload setting is 30%, which means that Pulse delivers 30% of
the campaign impressions (15.000 impressions for the example campaign) as soon
as possible and the rest of the 35.000 impressions evenly over the campaign
period (in this case one week). Note: The frontload percentage can be changed at the global account level and for each campaign, where 100% frontload means that the campaign delivers as fast as possible, and 0% frontload means it delivers evenly over the whole period.