Sponsor ads are used for extra sponsor messages and can be added in Pulse as part of sponsor goals, which support only linear ads. By default, one sponsor linear ad is available per linear ad break. Contact your Account Manager if you need to change this.
Sponsor goals can only be booked as Share of Voice (default) or Impression goals and are selected based on the distribution and prioritisation rules for those goal types. Sponsor goals compete for inventory only with other sponsor goals and are always selected first (before normal goals). However, the order in which Pulse fills the available sponsor positions in an ad break depends on the order it selects the sponsor ads, meaning that whichever one it selects first ends up served closest to the content.
- Pre-roll, mid-roll, or post-roll ad formats need to be enabled for your account, depending on the ad formats you work with and the desired positions where you want to insert sponsor ads.
- Pre-roll, mid-roll, or post-roll ads need to be enabled in your insertion
policies, depending on the ad formats that are enabled for your Pulse
account and the desired positions where you want to insert sponsor ads.
If you want to show sponsor ads but no normal pre-roll, mid-roll, or post-roll ads, you can set the number of pre-roll, (default) mid-roll, and post-roll ads per ad break to zero in your insertion policies. This enables the corresponding linear ad break but makes it empty, giving you the ability to show only sponsor ads at the desired positions. For more information, see Insertion Policies.
Sponsor Ad Positions
- Default positions (after normal pre-roll and mid-roll ads, before normal post-roll ads): this is the default option, where the sponsor ads are always delivered closest to the content, meaning at prime positions.
- Before any normal linear ad: ads from this goal are only shown before normal pre-, mid-, or post-roll ads in a linear ad break.
- After any normal linear ad: ads from this goal are only shown after normal pre-, mid-, or post-roll ads in a linear ad break.
Sponsor before and after a normal linear ad
If you want to show sponsor ads before and after a normal linear ad, which may be desirable for mid-roll ad breaks, then you must set up two separate sponsor goals: one selecting the before ad position, and one selecting the after ad position. This counts as one linear ad break.
In order to show both sponsor ads in this scenario, you need to have at least two sponsor ad positions available per linear ad break. Contact your Account Manager to adjust the number of sponsor ads per linear ad break (if needed).
Sponsor ad position examples
For example, you have one sponsor ad enabled per linear ad break for your account. You set your insertion policy to two pre-rolls, two mid-rolls, and one post-roll, and you book corresponding sponsors with the default ad positions. This is how Pulse delivers the ads:
For example, you have two sponsor ads enabled per linear ad break for your account. You set your insertion policy to two pre-rolls, two mid-rolls, and one post-roll. You book pre-roll and post-roll sponsors with the default ad positions, and you book two separate mid-roll sponsors, one with the before ad position, and one with the after ad position. This is how Pulse delivers the ads:
Sponsor Ads in VAST and VMAP Integrations
You can request sponsor ads in a VAST and VMAP integration with Pulse for ad serving. The VAST and VMAP responses from Pulse include any applicable sponsor ads, even when no normal linear ads were available for that particular linear ad break.
Sponsor Ads in Time Based Breaks
It is possible to include the sponsor ad duration within the maximum duration of linear ad breaks defined in the insertion policies. The number of ad positions is unaffected, but the maximum duration also includes the duration of the sponsor ad being shown and the sponsor ad is always selected first. See Time Based Breaks for more information and an example of how sponsor ads affect ad selection in combination with time based breaks.
Forecast on Sponsor Goals and Sponsor Inventory
- Campaign Simulations allow you to see how much sponsor inventory a new hypothetical campaign could reach and how much of the sponsor goal is forecast to be delivered. The report also lists all competing sponsor goals, giving an indication of which higher priority sponsor goals are taking up the sponsor inventory that the campaign goal in question could have used.
- Inventory Simulations allow you to check how much sponsor inventory is forecast to be available for a specific target and time period, how much of the sponsor inventory is already forecast to be filled, and the fill rate.
Reporting on Sponsor Goals
To report on sponsor goals, you can use the goal mode dimension and filter in Custom Reporting UI and API and set it to sponsor. For more information, see Create or Reuse a Custom Report and Submit a Report Definition.
- Sponsor goals can only be booked as Share of Voice (default) or Impression goals. For more information, see Add New Goal.
- Frontload cannot be set for sponsor goals. For more information, see Frontload.
- Passbacks do not work for third-party sponsor ads. For more information, see Passbacks.
- Back-to-back clash protection does not work for sponsor ads. For more information, see Client Categories.