- Default positions (after pre- and mid-roll ad break, before post-roll ad break): this is the default option, where the sponsor ads are always delivered closest to the content, meaning at prime positions.
- Before any linear ad break: ads from this goal are only shown before pre-, mid-, or post-roll ad breaks.
- After any linear ad break: ads from this goal are only shown after pre-, mid-, or post-roll ad breaks.
For example, if you have set your insertion policy to two pre-rolls, two mid-rolls, and one post-roll, and you book a sponsor with the default ad position, then this is how Pulse delivers the ads:
Sponsor goals can only be booked as Share of Voice (default) or Impression goals and are selected based on the distribution and prioritisation rules for those goal types. However, the order in which Pulse fills the sponsor ad break depends on the order it selects the sponsor ads, meaning that whichever one it selects first ends up served closest to the content.
Sponsor Ads in VAST and VMAP Integrations
You can request sponsor ads in a VAST and VMAP integration with Pulse for ad serving. The VAST and VMAP responses from Pulse include any applicable sponsor goal ads, even when no standard linear ads were available for that particular ad break.
Sponsor Ads in Time Based Breaks
It is possible to include the sponsor ad duration within the maximum duration defined in the insertion policies of linear ad breaks. The number of ad positions is unaffected, but the maximum duration also includes the duration of the sponsor ad being shown and the sponsor ad is always selected first. See Time Based Breaks for more information and an example of how sponsor ads affect ad selection in combination with time based breaks.
Forecast on Sponsor Goals and Sponsor Inventory
- Campaign Simulations allow you to see how much sponsor inventory a new hypothetical campaign could reach and how much of the sponsor goal is forecast to be delivered. The report also lists all competing sponsor goals, giving an indication of which higher priority sponsor goals are taking up the sponsor inventory that the campaign goal in question could have used.
- Inventory Simulations allow you to check how much sponsor inventory is forecast to be available for a specific target and time period, how much of the sponsor inventory is already forecast to be filled, and the fill rate.
Reporting on Sponsor Goals
To report on sponsor goals, you can use the goal mode dimension and filter in Custom Reporting UI and API and set it to sponsor. For more information, see Create or Reuse a Custom Report and Submit a Report Definition.
- Sponsor goals can only be booked as Share of Voice (default) or Impression goals. For more information, see Add New Goal.
- Frontload cannot be set for sponsor goals. For more information, see Frontload.
- Passbacks do not work for third-party sponsor ads. For more information, see Passbacks.
- Back-to-back clash protection does not work for sponsor ads. For more information, see Client Categories.