2014-09-07 Release

VPAID passbacks and targeting templates

VPAID passbacks

Note: This feature needs to be enabled for your account. Contact your account manager if you want to use VPAID passbacks.

If you are integrated through VAST tags (as opposed to the SDKs or plugins), you can now benefit from building passback lists and optimising CPM. With the release of VPAID passbacks, you can now chose from the most profitable third-party ad source and optimise on price rather than average yield.

A passback occurs when an ad network or ad exchange cannot reach the agreed floor CPM, no ads are found to deliver, or an ad is delivered but does not play for some reason. Then, the passback logic redirects the impression (called a “passback”) to the next third-party ad source in the passback list. The VPAID passback release consist of three major features:
  1. Passbacks for VAST­/VPAID integrations
  2. If an ad is delivered but fails to play, the ad request continues down the passback list.
  3. Timeout settings for ad start.

Targeting templates

Targeting templates simplify your workflow and make targeting management more effective in cases where you re-use the same targeting rules over and over again. With this feature, you only have to create the targeting once, and then simply apply it to your campaigns with the click of a button.

Creating a template

  1. Open the Settings menu and select the targeting templates tab.
  2. Create a new template, give it a name and configure your targeting.
  3. Then either:
    • Link your targeting template to a campaign or goal (if you edit the targeting template, targeting rules change for all campaigns linked to it), or
    • Import the rules (rules are persistent in the campaign or goal). Importing rules can be useful when you want to use the rules from a template but still want to add information manually.

Editing templates

Editing a template changes all targeting for campaigns that have linked to the template in question, and you no longer have to go through several campaigns with the same targeting just to change one small detail.

Documentation releases

This release includes the following documentation additions: