2018-09-04 Release

Option to include sponsor ads in time-based breaks

Option to include sponsor ads in time-based breaks

Note: If the feature is enabled on your account, it applies to all insertion policies for linear ad breaks where a maximum duration has been set.

It is now possible to include the sponsor ad duration within the maximum duration defined in the insertion policies of linear ad breaks. Limiting ad break duration helps to increase viewer retention, and in turn increase your inventory because your viewers are more likely to return to your site and start more videos.

To start using this feature, contact your Account Manager, because it must be enabled for your account together with the time based breaks feature.

See Time-based breaks for more information and an example of how sponsor ads affect ad selection in combination with time based breaks.

Documentation releases

This release includes the following documentation updates: