Honouring of 'Do Not Track' Setting in Browsers
Honouring of 'Do Not Track' setting in browsers
When a viewer enables the 'Do Not Track' setting in their browsers, regardless of the platform or browser, the 'DNT=1' is added to the header of each HTTP/HTTPS request made. Now, Pulse honours this setting by removing any PII (personally identifiable information) from the ad requests and the viewer only receives non-personalised ads. This behavior is the same as when the viewer opts out for targeted ad delivery through the implementation of the IAB Consent Framework.
This release includes the following documentation updates: