Target any break now only applies to mid-roll ad breaks and has been renamed to Mid-roll break targeting.
Mid-roll break targeting
Previously, targeting ads to a certain break number applied to all linear ads (pre-, mid-, and post-roll ads). However, as it was recommended to only ever use the functionality for mid-roll ads, it has now been limited to only apply to mid-roll ads and renamed to Mid-roll Break Targeting.
The change in functionality causes less confusion between the numbering of ad breaks in the ad request and the break restriction numbers entered on the goals. Now, restricting a goal to only deliver on ad break 2, means that the mid-roll ads from that goal are only ever eligible when making the ad selection for the second mid-roll ad break within a session, whether or not a pre-roll ad break was also requested.
New parameter for mid-roll break number
A new parameter,
mbn, is available for direct VAST and VMAP
integrations to help you identify and override the number of the mid-roll ad break
targeted by the ad request, in order to request mid-roll ads from goals targeting a
specific mid-roll ad break.
As a result, we have deprecated the
bn parameter, because it no
longer serves a purpose. We urge you to switch to the
as soon as possible.
This release includes the following documentation updates: