Welcome to INVIDI Pulse Documentation

Optimise your ad revenue and make the most of your growing audience with the INVIDI Pulse products. The Pulse ad management and programmatic trading tools are designed specifically to help broadcasters and publishers run their video ad businesses. For an overview, see Video Advertising Overview and INVIDI Pulse Video Advertising Platform.

Hot topics

Transparency and Consent Framework (TCF) v2.0 launch in Pulse

TCF v1.1 is deprecated and superseded by TCF v2.0. IAB Europe will continue to support TCF v1.1 until 30 June 2020 and post that date support will be removed, which means support in Pulse ends at the same time. The implementation of the IAB Transparency and Consent Framework v2.0 in Pulse is now finalized. Read more in 2020-05-07 Release.

New and improved audience reporting

Custom Reporting is now capable of providing more meaningful audience reports, both through the user interface and the REST API endpoints. You can filter for segments within one audience segmentation as well as break down the results by segments within one audience segmentation. Read more in 2020-03-20 Release.

Open Measurement

Interactive Advertising Bureau (IAB) has designed the Open Measurement standard to facilitate the measurement of mobile in-app ads by third-party viewability and measurement providers without requiring their own SDK.

We have integrated the Open Measurement SDK (OM SDK) version 1.2.22 with the Pulse Android SDK. To benefit from the OM SDK, upgrade to version 2.5.20.2.0 or later of our Android SDK. Collection and surfacing of impressions and viewability information is supported for normal and sponsor standard third-party ads (pre-rolls, mid-rolls, and post-rolls), which are VAST 2.0, 3.0, 4.0, and 4.1 compliant.

This means that you can now provide required measurement data to all measurement providers and advertisers by accessing multiple measurement providers' SDKs collapsed into a single integration, simplifying maintenance without sacrificing functionality. Allowing such transparency can bring more demand for your inventory. Read more in 2020-02-18 Release and Open Measurement.

Account custom parameters

Account custom parameter functionality allows you to target any parameter that does not fit the rest of Pulse targeting rules and where you need a more structured approach than with tags. The parameters are structured as key-value pairs. Account custom parameters are available in Pulse UI, Pulse APIs, VAST and VMAP, and in Pulse SDKs. Read more in 2019-12-18 Release and 2020-01-27 Release.

Excel export available in Performance Metrics Explorer

It is now possible to export a performance report and a shared performance report in Microsoft Excel (.xlsx) format through the Performance Metrics Explorer UI. Read more in 2019-12-18 Release.

Pulse Audience Management API

A new Audience Management REST API is available to interact with Pulse. If you are using, or want to use, the Pulse Audience Management functionality, this API provides you with endpoints to retrieve audience provider information, and retrieve, create, and update the audience segmentations and audience segments for your audience providers. Read more in the 2019-12-06 Release.

Advanced mid-roll break management

It is now possible to control the viewer experience even more by configuring up to 10 mid-roll ad breaks with different ad loads and break duration limits than the default mid-roll rule. The mid-roll breaks that are not specifically configured inherit the default mid-roll rule. This is especially good if later in the content, when your viewers are already heavily invested and less likely to drop out, you want to insert breaks with higher ad load and longer duration. Using advanced mid-roll break management also brings you more revenue opportunities by allowing you to sell your mid-roll inventory on a per break basis. Read more in the 2019-11-20 Release.

Where to find what

Find your Pulse documentation here:
Contact Technical Support or visit the Pulse Statuspage: