Welcome to Video Advertising Documentation

Optimise your ad revenue and make the most of your growing audience with the Pulse Products. The Pulse ad management and programmatic trading tools are designed specifically to help broadcasters and publishers run their video ad businesses. For an overview, see Video Advertising Overview and Pulse Video Advertising Platform.

Hot Topics

Goal, Ad Format, and Device Performance Available in Performance Metrics Explorer

It is now possible to view the performance metrics and time series graphs either only for the campaigns you filtered on (default) or also include their goals OR their format types OR their devices. This provides you with a quick and simple way to retrieve and share near-real time or historical performance metrics from specific campaigns, their goals, ad format types, and devices and the ability to monitor and visualise the progress of active campaigns, their goals, ad format types, and devices. Read more in these release notes: 2019-07-15 Release, 2019-07-19 Release, and 2019-10-02 Release.

Mid-roll Break Targeting

It is now possible to target a goal to one or more mid-roll ad breaks when adding both normal and sponsor goals through the Pulse user interface. This allows you to show certain types of ads in specific mid-roll ad breaks and provides greater control of your ad serving. For example, setting mid-roll break targeting to mid-roll break numbers 2 and 3 means that mid-roll ads from that goal can only be shown in the second and third mid-roll ad break. Read more in Mid-roll Break Targeting.


We have developed a sample Cast Application Framework (CAF) Receiver Application, based on Google's CAF Receiver API and support of the IAB VMAP standard, which you can use to create your own receiver application that can provide the ads metadata and request VMAP ads from Pulse to be served on a Chromecast device. The sample application and all its documentation can be found on GitHub: Cast Application Framework (CAF) Receiver Application. Read more in this release note.

VideoJS v7.x and Brightcove Player v6.x HTML5 Plugin

A new plugin is available to integrate your VideoJS v7.x and Brightcove Player version 6.x with Pulse for ad serving. The plugin and all its documentation can be found on GitHub: Pulse Plugin for VideoJS and Brightcove Player. Read more in this release note.

Where to Find What

Find your Video Advertising documentation here:
Contact Technical Support or visit the Pulse Statuspage:
  • Pulse Help Desk: use the Technical Support portal to report problems, ask Pulse related questions, request account configuration changes, or suggest a feature request. See Pulse Help Desk User Guide for more information.
  • Pulse Statuspage: subscribe to receive Pulse incidents and maintenance notifications.