Welcome to Pulse Video Advertising Documentation

Optimise your ad revenue and make the most of your growing audience with the Pulse Products. The Pulse ad management and programmatic trading tools are designed specifically to help broadcasters and publishers run their video ad businesses. For an overview, see Video Advertising Overview and Pulse Video Advertising Platform.

Hot topics

New and improved audience reporting

Custom Reporting is now capable of providing more meaningful audience reports, both through the user interface and the REST API endpoints. You can filter for segments within one audience segmentation as well as break down the results by segments within one audience segmentation. Read more in 2020-03-20 Release.

Open Measurement

Interactive Advertising Bureau (IAB) has designed the Open Measurement standard to facilitate the measurement of mobile in-app ads by third-party viewability and measurement providers without requiring their own SDK.

We have integrated the Open Measurement SDK (OM SDK) version 1.2.22 with the Pulse Android SDK. To benefit from the OM SDK, upgrade to version or later of our Android SDK. Collection and surfacing of impressions and viewability information is supported for normal and sponsor standard third-party ads (pre-rolls, mid-rolls, and post-rolls), which are VAST 2.0, 3.0, 4.0, and 4.1 compliant.

This means that you can now provide required measurement data to all measurement providers and advertisers by accessing multiple measurement providers' SDKs collapsed into a single integration, simplifying maintenance without sacrificing functionality. Allowing such transparency can bring more demand for your inventory. Read more in 2020-02-18 Release and Open Measurement.

Account custom parameters

Account custom parameter functionality allows you to target any parameter that does not fit the rest of Pulse targeting rules and where you need a more structured approach than with tags. The parameters are structured as key-value pairs. Account custom parameters are available in Pulse UI, Pulse APIs, VAST and VMAP, and in Pulse SDKs. Read more in 2019-12-18 Release and 2020-01-27 Release.

Excel export available in Performance Metrics Explorer

It is now possible to export a performance report and a shared performance report in Microsoft Excel (.xlsx) format through the Performance Metrics Explorer UI. Read more in 2019-12-18 Release.

Pulse Audience Management API

A new Audience Management REST API is available to interact with Pulse. If you are using, or want to use, the Pulse Audience Management functionality, this API provides you with endpoints to retrieve audience provider information, and retrieve, create, and update the audience segmentations and audience segments for your audience providers. Read more in the 2019-12-06 Release.

Advanced mid-roll break management

It is now possible to control the viewer experience even more by configuring up to 10 mid-roll ad breaks with different ad loads and break duration limits than the default mid-roll rule. The mid-roll breaks that are not specifically configured inherit the default mid-roll rule. This is especially good if later in the content, when your viewers are already heavily invested and less likely to drop out, you want to insert breaks with higher ad load and longer duration. Using advanced mid-roll break management also brings you more revenue opportunities by allowing you to sell your mid-roll inventory on a per break basis. Read more in the 2019-11-20 Release.

Goal, ad format, and device performance available in Performance Metrics Explorer

It is now possible to view the performance metrics and time series graphs either only for the campaigns you filtered on (default) or also include their goals OR their format types OR their devices. This provides you with a quick and simple way to retrieve and share near-real time or historical performance metrics from specific campaigns, their goals, ad format types, and devices and the ability to monitor and visualise the progress of active campaigns, their goals, ad format types, and devices. Read more in these release notes: 2019-07-15 Release, 2019-07-19 Release, and 2019-10-02 Release.

Mid-roll break targeting

It is now possible to target a goal to one or more mid-roll ad breaks when adding both normal and sponsor goals in Pulse. This allows you to show certain types of ads in specific mid-roll ad breaks and provides greater control of your ad serving. For example, setting mid-roll break targeting to mid-roll break numbers 2 and 3 means that mid-roll ads from that goal can only be shown in the second and third mid-roll ad break. Read more in Mid-roll Break Targeting.

Where to find what

Find your Pulse video advertising documentation here:
Contact Technical Support or visit the Pulse Statuspage:
  • Pulse Help Desk: use the Technical Support portal to report problems, ask Pulse related questions, request account configuration changes, or suggest a feature request. See Pulse Help Desk User Guide for more information.
  • Pulse Statuspage: subscribe to receive Pulse incidents and maintenance notifications.