Welcome to INVIDI Pulse Documentation

Optimise your ad revenue and make the most of your growing audience with the INVIDI Pulse products. The Pulse ad management and programmatic trading tools are designed specifically to help broadcasters and publishers run their video ad businesses. For an overview, see Video Advertising Overview and INVIDI Pulse Overview.

Hot topics

Performance Metrics Explorer update

Now, you can select the breakdowns and metrics you want to share with external parties when sharing data from the Performance Metrics Explorer. Read more in 2020-07-20 Release.

Tag targeting updates in new Insertion Policy UI and API

Previously, the tag targeting in the Insertion Policy only supported the at least one of rule. Now, support for all of and none of rules has been added to the Insertion Policy UI and API. Read more in 2020-07-14 Release.

Batch upload endpoints

A new set of endpoints, called the Batch upload endpoints, are available to interact with INVIDI Pulse. These endpoints are part of the Audience Management API and complement the Pulse Audience Management functionality by allowing you to populate the Pulse session store with audience data for your viewers. Read more in 2020-06-24 Release.

Open Measurement

Interactive Advertising Bureau (IAB) has designed the Open Measurement standard to facilitate the measurement of mobile in-app ads by third-party viewability and measurement providers without requiring their own SDK.

We have integrated the Open Measurement SDK (OM SDK):
  • version 1.2.22 with the Pulse Android SDK. To benefit from the OM SDK, upgrade to version 2.5.20.2.0 or later of our Android SDK.
  • version 1.3.1 with the Pulse iOS SDK. To benefit from the OM SDK, upgrade to version 2.5.20.6.0 or later of our iOS SDK.

Collection and surfacing of impressions and viewability information is supported for normal and sponsor standard third-party ads (pre-rolls, mid-rolls, and post-rolls), which are VAST 2.0, 3.0, 4.0, and 4.1 compliant.

This means that you can now provide required measurement data to all measurement providers and advertisers by accessing multiple measurement provider SDKs collapsed into a single integration, simplifying maintenance without sacrificing functionality. Allowing such transparency can bring more demand for your inventory. Read more in 2020-02-18 Release, 2020-06-29 Release, and Open Measurement.

Transparency and Consent Framework (TCF) v2.0 launch in Pulse

TCF v1.1 is deprecated and superseded by TCF v2.0. IAB Europe will continue to support TCF v1.1 until 30 September 2020 and post that date support will be removed, which means support in Pulse ends at the same time. The implementation of the IAB Transparency and Consent Framework v2.0 in Pulse is now finalized. Read more in 2020-05-07 Release.

New and improved audience reporting

Custom Reporting is now capable of providing more meaningful audience reports, both through the user interface and the REST API endpoints. You can filter for segments within one audience segmentation as well as break down the results by segments within one audience segmentation. Read more in 2020-03-20 Release.

Account custom parameters

Account custom parameter functionality allows you to target any parameter that does not fit the rest of Pulse targeting rules and where you need a more structured approach than with tags. The parameters are structured as key-value pairs. Account custom parameters are available in Pulse UI, Pulse APIs, VAST and VMAP, and in Pulse SDKs. Read more in 2019-12-18 Release and 2020-01-27 Release.

Where to find what

Find your Pulse documentation here:
Contact Technical Support or visit the Pulse Statuspage: